7 Strategies for Creating
E-Newsletters That Get Results
Have you been tasked with creating your company's electronic newsletter? Do you know how to create a newsletter that gets opened and keeps your readers engaged?
Effective newsletters take a little thought and effort, but the results are worth it! This educational webinar will provide you with valuable information on creating successful e-newsletters for your organization that inform and engage participants.
Join us Tuesday, May 24, for 7 Strategies for Creating E-Newsletters That Get Results and you'll learn all the nuts and bolts, including:
Planning your e-newsletter. Before you invest a lot of time and effort, it's important to know what you want to accomplish, who you want to reach, how frequently you want to connect and the types of e-newsletters you can send. The first strategy sets you up for success from the start.
The anatomy of an effective e-newsletter. From a catchy subject line to dynamic content, building an informative and interesting newsletter can be a challenging task. The second strategy outlines the elements necessary to create an e-newsletter that people will actually open.
E-newsletter design elements. Whether your newsletter is a simple text email or a more complex format, such as HTML, the design and layout needs to be eye-catching and, more importantly, readable. This section will explain some design options for e-newsletters and tips on making yours mobile friendly.
E-newsletter content creation. A successful e-newsletter includes informative and interesting content that encourages readers to learn more about the company, purchase products/services and engage with the company online and in person. We'll explain the types of content to consider for an e-newsletter, as well as guidelines on the length and subject matter.
Email aggregators. A newsletter is completely useless if nobody's going to read it. You'll discover effective ways to collect viable emails and build a captive readership.
Distribution channels for e-newsletters. There are a variety of avenues for disseminating newsletters to your readers—from sending a plain text email to utilizing online platforms (such as MailChimp or Constant Contact). We will highlight popular and easy-to-use methods for sending out e-newsletters, as well as the benefits and drawbacks of each.
The ROI of e-newsletters. Any business or organization can benefit from sending out an e-newsletter, but it has benefits for the creator, too. This section will discuss some of these benefits and why they're important to organizations and professionals.
7 Strategies for Creating E-Newsletters That Get Results wraps up by sharing some tips on how to make your e-newsletter a must-read as well as some of the common e-newsletter mistakes companies make. Sending out a newsletter on the weekend or, worse yet, a holiday is like asking for it to go straight to the trash. People spend a lot of time and energy working on their e-newsletters only to have them end up in recipients' trash or spam folders. Find out some common e-newsletter mistakes and how to avoid them.
There's no sure-fire formula for the perfect e-newsletter. Sometimes getting people to read is a matter of trial and error. This webinar will give participants some insights on how to stay current with the latest marketing trends for e-newsletters and how to gauge the effectiveness and readability of their e-newsletter.
Mary Ellen Slayter, Editor
Administrative Professional Today
P.S. Early Registration Bonus. The first 50 registrants for the live webinar, 7 Strategies for Creating E-Newsletters That Get Results, will receive Julie Perrine's book, The Innovative Admin. If you want to be the admin every executive wants by his or her side and other administrative professionals look up to, The Innovative Admin is for you! This must-have book for admins helps you learn how to embrace innovative thinking that makes you invaluable to your boss, your co-workers and your company. It's a $19.95 value, yours at no cost—if you act today!
P.P.S. We promise you'll be satisfied. If 7 Strategies for Creating E-Newsletters That Get Results fails to meet your needs, we will refund 100% of your tuition—no hassles, no questions asked. Your conference materials and registration bonus are yours to keep.
CD Recording: $197
Webinar & CD Recording: $297
Since this is a webinar, you and your entire staff can attend in the comfort of your office or conference room for one low price! You may include as many people as you wish while listening on a single phone line or computer. Contact us for multi-site discounts.
About Your Speaker:
Julie Perrine, CAP-OM, is an administrative expert, trainer, motivational speaker, and author. She is the founder and CEO of All Things Admin, a company dedicated to developing and providing breakthrough products, training, mentoring, and resources for administrative professionals worldwide. She is a featured keynoter at the Admin Pro Forum 2016 conference in June. Julie has created several innovative tools and programs for administrative professionals including the Administrative Procedures Toolkit, Kick-Start Creating Your Administrative Procedures Binder
Course, Professional Portfolio Builder, e-Portfolio Builder, and the Success Builder Series. She is also the author of The Organized Admin: Leverage Your Unique Organizing Style to Create Systems, The Innovative Admin: Unleash the Power of Innovation In Your Administrative Career and 5 Simple Steps to Creating Your Administrative Procedures Binder.
Early Registration Bonus:
The first 50 registrants for the live webinar, 7 Strategies for Creating E-Newsletters That Get Results, will receive Julie Perrine's book, The Innovative Admin. If you want to be the admin every executive wants by his or her side and other administrative professionals look up to, The Innovative Admin is for you! This must-have book for admins helps you learn how to embrace innovative thinking that makes you invaluable to your boss, your co-workers and your company. It's a $19.95 value, yours at no cost—if you act today!