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Culture of Fun: Southwest Airlines and Great Hires

Hiring for Attitude

"If you don't have a good attitude, we don't want you, no matter how skilled you are. We can change skill levels through training. We can't change attitude."

– Herb Kelleher, Founder, Southwest Airlines

A study by Leadership IQ found that 46% of new hires are either fired or disciplined within their first 18 months. And in a staggering 89% of those cases, the reason for the action isn't incompetence, but attitude: poor motivation, bad temperament, or emotional issues.

As Herb Kelleher says, you can teach technical skills, but you can't teach attitude. To help you make great hires every time, Business Management Daily has teamed up with a leading consultant and speaker on an amazing new webinar: Hiring for Attitude.

Register Now

Join us Tuesday, January 10, for this important new event. Mark Murphy, Chairman and CEO of Leadership IQ, will share secrets from his book Hiring for Attitude: A Revolutionary Approach to Recruiting Star Performers with Both Tremendous Skills and Superb Attitude.

You'll discover:

  • Why attitude counts
  • The "3-3-3" exercise to determine an applicant's attitude
  • Characteristics of high AND low performers
  • 9 sample interview questions – and how to ask them
  • Case studies of attitude-based hiring
  • 4 warning signs of bad-attitude applicants
  • How to interpret the answers you get
  • The 5-step Universal Hiring Question
  • Steps for effective evaluation
  • And much more!

Mark will also focus on Southwest Airlines' hiring process. They offer pilots the chance to try on the airline's trademark brown shorts during the interview process. Those who accept show they share Southwest's culture of fun. Those who decline are shown the door.

Mark will help you identify your own "brown shorts" company traits – helping you not only explain your culture to applicants, but clarifying it for yourself. Imagine the value of hiring someone who not only fits the job description, but also fits in!

And because this is a webinar, there is NO LIMIT to the number of company leaders, HR specialists, and hiring managers you can invite to participate. You can also ask Mark your hiring-related questions, and get custom answers (as you hear the questions your colleagues are asking, too).

Armed with the knowledge you'll glean from Hiring for Attitude, you'll boost morale … slash turnover … and send your career skyrocketing. And all this success will do wonders for YOUR attitude!


Adam Goldstein, Publisher
Business Management Daily

P.S. Early Registration Bonus. The first 50 people to register for Hiring for Attitude will receive Great Hires – Every Time. This Special Report describes the "perfect candidate"– and how to find them … how to avoid interviewing pitfalls … strategies for negotiating salary and benefits … and much more. It's a $39.95 value, but this PDF download is our gift to you – IF you're among our first 50 registrants.

P.P.S. Extra Added Bonus. You'll also receive four issues of HR Weekly. Stop guessing and start complying! The HR Weekly newsletter is your best source for all the HR advice and compliance tools to simplify your job … and to keep your organization out of court. Then, so that you'll continue to benefit from this service, we'll continue your subscription automatically for just $79 per quarter, unless you tell us "no, thanks"—your choice.

P.P.P.S. We promise you'll be satisfied. If Hiring for Attitude fails to meet your needs, just let us know. We will refund 100% of your tuition – every penny you paid. Your course materials and both registration bonuses are yours to keep. No hassles, no questions asked.

Register Now

Pricing Options:

Access Every Business Management Daily webinar for one low price!

Webinar: $197
CD Recording & Download: $197
Webinar, CD Recording & Download: $297

Since this is a webinar, you and your entire staff can attend in the comfort of your office or conference room for one low price! You may include as many people as you wish while listening on a single phone line or computer. Contact us for multi-site discounts.

About Your Speaker:

Mark Murphy, founder and CEO of Leadership IQ, is one of the country's leading management and communication experts. Mark has been featured in Fortune, Forbes, Business Week, U.S. News & World Report, The Washington Post, the Los Angeles Times and more. He has also appeared on ABC's 20/20, CBS News, Fox Business News and NPR, and has lectured at Harvard Business School, Yale University and more. His clients include Microsoft, IBM, GE, MasterCard, Merck, AstraZeneca, MD Anderson Cancer Center, Johns Hopkins and hundreds more. Mark is also the author of several best-selling books including HARD Goals, Hundred Percenters, Generation Y and the New Rules of Management, and The Deadly Sins of Employee Retention.

Early Registration Bonus:

The first 50 people who register will receive a copy of Great Hires – Every Time, our 60-page Special Report that guides you through the whole hiring process, from attracting qualified applicants, to navigating the interview process, to choosing the No. 1 candidate. The book includes several hiring checklists and model forms, including a telephone screening form and interview evaluation form. A $39.95 value, this PDF download is yours – IF you act now.

Stop guessing and start complying! The HR Weekly newsletter is your best source for all the HR advice and compliance tools to simplify your job … and to keep your organization out of court. You'll receive four issues of the HR Weekly. Then, so that you'll continue to benefit from this service, we'll continue your subscription automatically for just $79 per quarter, unless you tell us "no, thanks"—your choice.

Credit Hours:

The use of this seal confirms that this activity has met HR Certification Institute's® (HRCI®) criteria for recertification credit pre-approval.
Business Management Daily is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP.
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