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How Walmart Creates Valuable Content

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Join us for this Live Webinar

How Walmart Creates
Valuable Content


 
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MARCH

15
 
                   

Learn how Contently helps Walmart create content that engages customers and the business.

Attend this live webinar.

March 15, 2018 • 1:00 PM EDT
 
 
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Whether you’re one of the most successful companies in the world or a startup just finding your way, your content has to impact your bottom line. Proving that value is the only surefire way to get executive buy-in and scale your content program.

On March 15, attend our 30-minute webinar to learn about Walmart’s blueprint for connecting content to commerce. See how they were able to:
  • Build a core mission that speaks to the right audience
  • Establish the value of content in a way that appeals to executives
  • Accomplish business goals while staying creative
 
 
FEATURED SPEAKERS
 
webinar-email-walmart-dionne-150x150.jpg Britt Dionne, Managing Editor, Tips & Ideas, Walmart.com
Britt Dionne is the managing editor of Tips & Ideas (walmart.com/ideas), Walmart.com’s digital magazine geared toward inspiring and engaging customers. In this role, she channels her inner data geek, process junkie, word nerd, and story aficionado to work with the category editorial managers and ensure each monthly edition matches the customer mindset, embodies the brand, and hangs together thematically. Her background is in brand and corporate communications.
 
 
webinar-email-walmart-cullen-150x150.jpg Anne Cullen, Editorial Manager, Walmart.com
Anne Cullen is an editorial manager for Walmart.com, covering content for Food, Pets, and Crafts & Party Supplies. When not looking for easy recipes featuring cheese or caught with a hot glue gun in her hand, she leads the team’s metrics reporting. Anne is a former webmaster with a print publishing background who appreciates a clean and organized CMS and taxonomy just as much as well-written SEO prose and beautiful photography. Anne has worked at Walmart eCommerce for five years. 
 
 
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