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J. Crew and American Girl Embrace Social Ads for the Holidays

Add J. Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram.
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Technology Today
November 24, 2015
Retailers continue to bet big on digital
By Lauren Johnson
Add J. Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram.
Read more »
And doing it with a simple strategy
By Christopher Heine
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Social data is full of potential
By Lauren Johnson
Social budget is up 30 percent
By Lauren Johnson
Data from Turn breaks down Gen Y into 4 groups
By Marty Swant
There are 75 million millennials in the U.S., and everyone knows advertisers are infatuated with the idea of winning over the biggest buying bloc. But just how much more is being spent on Generation Y than on those ...
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Sparkling juice brand's campaign includes 650 pieces of content
By Lauren Johnson
A quick Instagram search brings up more than 240,800 photos with the hashtag #Friendsgiving and another 54,000 pics posted with #Friendsday, two made-up celebrations milllennials have largely backed over ...
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Warner Bros. and Esurance sponsor popular podcast
By Lauren Johnson
Buoyed by WBEZ Chicago's runaway hit Serial last year, music-streaming service Pandora wants in on the podcasting craze, and it's bringing in big brands to sponsor the content. 
Read more »
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Millennial Media's first offering after AOL acquisition
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Millennial Media is partnering with Rentrak to roll out a first-of-its-kind capability that lets TV advertisers retarget viewers on their mobile devices.
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Global competition pits 6 shops against one another
By Lauren Johnson
On a recent Monday morning, a handful of BBDO New York creatives huddled together at Google's YouTube Space in Chelsea to shoot a video for Twix's "Left Twix/Right Twix" rivalry campaign. As they ...
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RetailMeNot raises its profile
By Lauren Johnson
Experienced Black Friday shoppers probably know RetailMeNot as a coupon hub, but like most mobile players, it wants to be known as a one-stop shopping app with features like rebates and location-based deals. So the ...
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