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It Took 5,000 Pounds of Gingerbread to Make This Functioning Bank Branch

Last weekend, Penn's Landing in Philadelphia had a new structure, a 12-foot-tall PNC Bank branch made out of 5,000 pounds of gingerbread. Why? The bank's agency, Deutsch, wanted to get consumers excited ...
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Advertising & Branding
December 08, 2015
Deutsch built it for PNC
By Kristina Monllos
Last weekend, Penn's Landing in Philadelphia had a new structure, a 12-foot-tall PNC Bank branch made out of 5,000 pounds of gingerbread. Why? The bank's agency, Deutsch, wanted to get consumers excited ...
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