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14 Interesting Digital Marketing Stats From the Past Week

The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across:
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Technology Today
June 22, 2015
Airbnb continues its ride toward big revenues
By Christopher Heine
The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across:
Read more »
'Ommm' comes to an office near you
By T.L. Stanley
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Real-time efforts must be perpetual, not pop up
By Shenan Reed
The benefits of playing, not thinking
By Tim Nudd
Demographics and awareness for fitness trackers and smartwatches
In the war of the wearables, the biggest battle is finding the right audience for your innovation.
Read more »
It can now be about a lot more than direct response
By Christopher Heine
Twitter today revealed that it's testing product pages that take the social site's marketing capabilities a couple steps forward—especially for retailers. The microblogging platform debuted a "buy ...
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Work-around effort enlists social stars this weekend
By Lauren Johnson
Since Twitter-owned Periscope launched in March, brands have been curious about how to turn livestreaming video into ads. Twitter doesn't offer Periscope ads yet, but a campaign from Nestlé this weekend ...
Read more »
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YouTube success will mean smaller TV spend
By Michael McCarthy
Marketers and agencies are always saying that content is king. But few clients have put money behind that maxim like American Honda Motor Co., which a year ago rolled out its "Honda Stage" music program as ...
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Promote the heck out of them
By Garett Sloane
Twitter is encouraging brands to promote their Periscope videos with paid tweets, a win-win that could draw more attention to the new app and lift advertising on Twitter. In a blog post today, the social site ...
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But other heroines garner notable buzz
By Christopher Heine
Word came down Wednesday that the Treasury planned to replace Alexander Hamilton as the main image on the $10 bill with an important American female. The move commemorates the upcoming 100-year anniversary of women ...
Read more »

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