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Meerkat's Cameo Feature Could Unite Brands and Influencers in Exciting New Ways

Meerkat just made real-time video more interactive, unveiling a feature today called Cameo that lets users invite friends on the mobile app to take over their livestream. And it seems to have a lot of branding potential.
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Technology Today
July 09, 2015
Takes real-time video messaging a step further
By Christopher Heine
Meerkat just made real-time video more interactive, unveiling a feature today called Cameo that lets users invite friends on the mobile app to take over their livestream. And it seems to have a lot of branding potential.
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The real meaning of fist bumps and smiley faces
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Lots of great soccer data, but more than just that
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A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up ...
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New study uncovers gender bias
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A report claims some online advertising may be showing a bias against women by serving ads for high-paying jobs disproportionately to men.
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The brand will even send you a photo
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Following up its clever drinkable billboard for Coke Zero, Coca-Cola has launched another eye-catching outdoor idea, this time in Times Square.
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Leveraging large followings in endorsement deals
Tennis is hard to match when it comes to the power of social media: only the NBA and soccer have more average followers per player, according to exclusive research from PMK BNC. And with the U.S. Open set ...
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