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If You See a Digital Ad for This Movie, You Can Probably Thank Your Bank

Hollywood marketers are getting savvier about digital advertising. To promote the upcoming drama Southpaw, The Weinstein Company is running a data-heavy campaign that pinpoints folks who go to movies at least once a ...
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Technology Today
July 10, 2015
How Southpaw marketers are using purchase data
By Lauren Johnson
Hollywood marketers are getting savvier about digital advertising. To promote the upcoming drama Southpaw, The Weinstein Company is running a data-heavy campaign that pinpoints folks who go to movies at least once a ...
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A timeline of rapid-fire acquisitions
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Marketers expect big ramifications
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Goes burlesque for St-Germain
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Plus, a Drunk History photo booth
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Comic-Con, which kicks off today in San Diego, is one of the hottest and hard-to-come-by tickets in the events world. So, Comedy Central is hoping to lure some of those who weren't able to score a badge.
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Takes real-time video messaging a step further
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Meerkat just made real-time video more interactive, unveiling a feature today called Cameo that lets users invite friends on the mobile app to take over their livestream. And it seems to have a lot of branding potential.
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The real meaning of fist bumps and smiley faces
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Brands have hit peak emoji mania. This morning, the hashtag #NewMeaningsforEmojis started trending nationally on Twitter, and brands were quick to weigh in with their takes on the small digital icons.
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New study uncovers gender bias
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A report claims some online advertising may be showing a bias against women by serving ads for high-paying jobs disproportionately to men.
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Moves into mobile and display advertising
By Lauren Johnson
A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up ...
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No longer in 'the shadow of the man'
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Symbols matter. That simple premise is what drove Facebook product design manager Caitlin Winner to tweak how the site's icons reflect women.
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