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Geico Crushes Its New Preroll Ads Down to Nothing, So You Don't Have to Keep Watching Them

Geico keeps making its preroll ads as entertaining as possible, mostly by acknowledging that you probably don't want to watch them at all. In its latest preroll campaign from The Martin Agency, that means condensing the ads down to nothing--by crushing them very literally indeed. "The following ad is being condensed for your viewing convenience,"...
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AdFreak Daily Roundup
February 07, 2017
Today's highs and lows of creativity
Latest fun and goofy evolution of 'Unskippable'
By Tim Nudd
Geico keeps making its preroll ads as entertaining as possible, mostly by acknowledging that you probably don't want to watch them at all. In its latest preroll campaign from The Martin Agency, that means condensing the ads down to nothing--by crushing them very literally indeed. "The following ad is being condensed for your viewing convenience,"...
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Taking a shot at ad culture, and fake news
By Angela Natividad
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Promoted Content by Deloitte
New constant for marketers
Brand launches 'Do Your Part(ner)' campaign
By Roo Ciambriello
Chance the Rapper models JoeFreshGoods' fashions
By Angela Natividad
Risking it all for romance
By David Kiefaber
Some time ago, we saw Brandhouse's "Odd Love" spot for Interflora, in which a high school goth tries to un-goth himself for a girl. Well, Brandhouse made a new spot for the flower delivery brand, and it's just as awkwardly cute (or cutely awkward). In "Love Conquers All," a Jazz Age nerd is pining for...
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They'll make you 'feel sexy and alive'
By David Gianatasio
OK, cougars, get ready to roar. Cougar Life, the site "where experienced women meet younger men," just launched a spot that shows women of a certain age--35 to 45--prepping for a night out and hitting the strobe-lit dance floor with twenty-something guys. The phrase "going down with you" throbs on the techno-pop soundtrack. And in...
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Comic spots did well, but there was no getting away from politics
By Tim Nudd
One big question going into Super Bowl LI was whether advertisers would offer viewers a release from the suffocating political tension of the times, or try to address the issue of the country's divisiveness head on. In the end, they did both. There were a number of strong comic spots in Sunday's telecast on Fox,...
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The night's most underwhelming spots, from brands that know better
By Tim Nudd
We've picked the five best ads of last night's Super Bowl. Now, it's time for our somewhat less pleasant annual tradition--picking the five worst ads of the game. In recent years, we've tweaked our methodology for picking the worst ads. There were plenty of stinkers last night from brands that aren't known for great advertising--we...
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Of course, his apology goes wrong too
By Tim Nudd
BBDO New York's live commercial for Snickers on last night's Super Bowl was certainly the most conceptually pretzel-like spot on the game. The live aspect was a central piece of the concept. But then the brand added a second self-referential layer, in which the high-stakes stunt goes wrong because the people making it are hungry...
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Shields Health Care updates its Bobby Farrelly spot
By Tim Nudd
The incredible comeback by Tom Brady and the New England Patriots on Sunday night was something to behold, and several advertisers moved quickly to congratulate him--most notably, Under Armour, which aired this sweet, lighthearted spot from Droga5. But it was a regional New England company, Shields Health Care Group, that had the best reaction to...
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