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How the 'Latin Motown' Is Remixing Itself for a New Generation of Consumers

A few weeks before Christmas last year, a bit of history was made at a former door factory in New York's industrial district of Maspeth in Queens. Inside the 50,000-square-foot warehouse--now a performance space called the Knockdown Center--750 fans of Latin pop converged under twisting LED spotlights as DJs Kenny "Dope" Gonzalez and Jose Marquez...
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Morning Digest
April 13, 2017
What marketers need to know today
Fania Records, the label that launched salsa, is now in the DJ booth
By Robert Klara
A few weeks before Christmas last year, a bit of history was made at a former door factory in New York's industrial district of Maspeth in Queens. Inside the 50,000-square-foot warehouse--now a performance space called the Knockdown Center--750 fans of Latin pop converged under twisting LED spotlights as DJs Kenny "Dope" Gonzalez and Jose Marquez...
Read more »
'OK, Google, what is the Whopper burger?'
By Tim Nudd
Advertisement
Controversy bubbles up around McCann's installation
By Katie Richards
Rhys Millen of The Fast and the Furious fame takes the wheel
By Patrick Coffee
Fox News says the host is taking a preplanned vacation
By A.J. Katz
Fox News has seen national advertisers flee The O'Reilly Factor since its April 3 broadcast, two days after the The New York Times published a story about O'Reilly and the network paying settlements to five women who had accused the host of sexual harassment. In fact, according to a study by Kantar Media, the amount...
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An open letter to Mr. Hardee
By Jennifer Siebel Newsom
Dear Mr. Hardee, Here is something I thought I'd never say--thank you for your most recent ad. For a long time now, we've been trying to tell you that your sexism doesn't sell. That your ads are gross and demeaning and do not reflect well on your company or your leadership. That as women and...
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Tim Ferris and Harry Garcia will be head of analytics and executive design director
By Erik Oster
Big Spaceship has expanded its leadership with the arrivals of Tim Ferris as head of analytics and Harry Garcia as executive design director. Ferris will be tasked with growing the independent, Brooklyn-based digital agency's data offering, utilizing analytics to uncover cultural insights to drive client marketing and product development. In the role, he will work...
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Michael O'Rourke joins from New York Festivals
By Tim Nudd
ADC, formerly the Art Directors Club, has welcomed a new leader as The One Club for Creativity, the umbrella organization formed by the recent merger of ADC with fellow nonprofit The One Club, charts a path forward. Michael O'Rourke takes the role of ADC executive director, a post that had been vacant since Ignacio Oreamuno...
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It will be sent to a broad audience May 9 at 12 p.m.
By Sami Main
Studio71, a multichannel network that works with some of YouTube's most popular creators, is approaching this year's NewFronts in a brand new way. Instead of bringing media buyers and reporters into an event space this year, they will stream their NewFront presentation. NewFronts are an annual event for new media publishers and creators to show...
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John Lowell joins the agency to head up The Core
By Katie Richards
After joining Leo Burnett in January of this year, the agency's North American CEO Andrew Swinand is making a big push into data and analytics for the creative shop, hiring a new chief intelligence officer and launching The Core--the agency's answer to ensuring its creative work for clients is highly targeted to the right consumer...
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