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Hulu, Conde Nast and Disney Expand Their Digital Video Aims

Hulu's long-awaited live TV streaming service is finally, well, live, as the company launches its beta version today, offering access to live and on demand programming on more than 50 channels, along with a Hulu subscription, for $39.99 per month. The launch was one of several big announcements that Hulu made during its NewFronts event...
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NewFronts
May 03, 2017
Your daily dispatch from the DCNF
Offering 50 channels, DVR and a Hulu subscription for $40 per month
By Jason Lynch
Hulu's long-awaited live TV streaming service is finally, well, live, as the company launches its beta version today, offering access to live and on demand programming on more than 50 channels, along with a Hulu subscription, for $39.99 per month. The launch was one of several big announcements that Hulu made during its NewFronts event...
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Showcases content from brands like GQ, Wired and Teen Vogue
By A.J. Katz
Promoted Content From Spectrum Reach by Spectrum Reach
Targeting multi-platform TV
To Maker Studios and beyond
By Sami Main
Company's focusing on news, entertainment and sports
By Marty Swant
Network manages 75 shows across 27 platforms
By Lauren Johnson
Digital media companies are notorious for pitching ambitious video series during the NewFronts that never get made, but Defy Media is the exception. The multichannel network is investing in a heavy slate of programming that treats digital video like traditional TV, with a rotating set of channels. Programming was front and center at Defy Media's...
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It's working with Moat, which is subject to independent audits
By Christopher Heine
Snapchat isn't going as far as letting the Media Rating Council independently audit its ad clients' campaigns six weeks after the ANA called for all major digital platforms to do so. But it's taking an MRC-minded step in that direction, while giving brands more insight into whether consumers actually see Snap Ads, the full-screen, vertical...
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The Handmaid’s Tale is bringing her even more acclaim than Mad Men did—and elevating the streaming service
By Jason Lynch
After you've starred in one of the greatest TV series of all time--Mad Men--it would seem that there's nowhere to go, career-wise, but down. That is, unless you're Elisabeth Moss, whose 28-year acting career has revolved around one seemingly peerless TV project after another. "If you thought about it too much, you'd never do anything...
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The a 24/7 news channel, launches this fall
By Chris Ariens
Twentieth-century media pioneer Michael Bloomberg sat alongside a 21st-century counterpart in Jack Dorsey this afternoon as the heads of Bloomberg and Twitter unveiled a new joint venture--a 24/7 Bloomberg-produced live news network, tentatively called Bloomberg Ticktock, that will stream exclusively on Twitter. "These are two companies that have real skill sets with virtually no overlap...
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One exec touts its content as safe for brands
By Lauren Johnson
If you thought The New York Times' ad campaign featuring the tagline, "Truth. It's more important than ever," has been all about defending itself against President Trump's "fake news" attacks, think again. Facebook and Google are also in the Times' crosshairs. "We believe that we've got a very credible story, not just about the importance...
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IAB report also found 80% plan to invest even more
By Erik Oster
While original programming has always been the lifeblood of TV, digital video has often been defined by homemade clips and self-made stars. But the gap appears to be narrowing. According to a new report commissioned by the Interactive Advertising Bureau (IAB), spending on ads that support original digital video content has nearly doubled in the...
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