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Wheaties Is Now Making Beer, for Those Who Want a Different Breakfast of Champions

Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton.
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Advertising & Branding
August 12, 2015
HefeWheaties tallboys roll out
By Tim Nudd
Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton.
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McMillan's gift to its cheap labor
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