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Bic Apologizes for Women's Day Ad That Mostly Just Made Women Furious

Bic continues to have trouble talking to women.
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Advice to 'think like a man' falls flat
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Bic continues to have trouble talking to women.
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Starring a giant goose, a dragon and an alien
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HefeWheaties tallboys roll out
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McMillan's gift to its cheap labor
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Some clues hold the answer
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Subtlety is a valuable thing in advertising, as consumers will always feel better about a brand that lets them connect the dots instead of hammering them over the head. But there is such a thing as too subtle, as well.
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BETC spot might be a bit too close for comfort
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What are we all but a bunch of emoji with arms and legs and a hankering for McDonald's?
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BuzzFeed writer says she was tipped off in advance
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Mullen Lowe tries a fresh approach to testimonials
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A campaign made for the photo-sharing app
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