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Terry Crews vs. Isaiah Mustafa: How the Old Spice Pitchmen Stack Up Head-to-Head

For years, Old Spice has used quirky spokespeople—robots, moms, fingers, whatever else the brand could cook up—but Terry Crews and Isaiah Mustafa, with their wildly different personas, are certainly ...
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They're at it again in a new spot, too
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For years, Old Spice has used quirky spokespeople—robots, moms, fingers, whatever else the brand could cook up—but Terry Crews and Isaiah Mustafa, with their wildly different personas, are certainly ...
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Iconic children's television series Sesame Street is on the move, heading to subscription-TV network HBO, in a first-of-its-kind deal.
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Yes, but not the one you think
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Late last week Target announced it will phase out some gender-based signs in its stores, specifically in the toy and bedding aisles. Giving shoppers a more gender-neutral experience seems to be the brand's ...
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The USA spots were 'kind of a dream'
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When it comes to product integrations, many show creators grit their teeth and treat them as a necessary evil. But not the two stars and creators of USA's comedy Playing House, who said their branded spots and ...
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It's all about putting influencers in control
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Last week, Instagram finally turned on the spigot to its advertising business, allowing all marketers to target its app users with filter-enhanced photo and video promos. And if case study examples from brands like ...
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Group has $1.4 trillion in spending power
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If brands want to break into the Hispanic market, they might be smart to make ads that are bilingual, family-centric or focused on mobile banking. At least that's what Nielsen's analysis of the top 10 ...
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But will it expose underdeveloped projects?
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Late Monday afternoon, Google shook up the tech landscape by changing the name of its corporation to Alphabet. Its core advertising and media business—which includes YouTube, digital advertising, Maps and ...
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