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By the Numbers: How Do Terry Crews and Isaiah Mustafa Really Stack Up?

For years, Old Spice has used quirky spokespeople—robots, moms, fingers, or whatever else the brand could cook up—but Terry Crews and Isaiah Mustafa, with their wildly different personas, are ...
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A career-spanning comparison of the Old Spice rivals
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For years, Old Spice has used quirky spokespeople—robots, moms, fingers, or whatever else the brand could cook up—but Terry Crews and Isaiah Mustafa, with their wildly different personas, are ...
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A case study on branding dark humor
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Brendan Kelly is the bassist and singer for Epitaph Records' punk band The Lawrence Arms, has appeared on The Daily Show, pens a fairly popular blog called Bad Sandwich Chronicles and has carved out a ...
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Forsman & Bodenfors' ingenious app for If Insurance
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Forsman & Bodenfors has found a clever way to insert a safety feature into GPS satellite navigation: Have the app switch to a child's voice near schools, day-care centers and other areas where children are ...
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Starting with new concepts
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It's hip to be vertical. With smartphones held upright rather than sideways, such full-screen video started gaining big buzz last year as a way for Snapchat to build out an advertising business. Now, ...
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Match the music with the brand
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You know you've heard them, and now, they'll probably be stuck in your head for the next 24 hours (sorry). Advertising jingles can be catchy or annoying as hell. Can you remember what these tunes were ...
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A feisty customer rep
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Brands can't be as honest as they might like in dealing with haters on Facebook. But sometimes other Facebook users can do it for them.
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