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GroupM Singles Out Piracy Websites as Marketers' Next Ad-Fraud Headache

As the advertising industry looks to get a better handle on fraud, it's getting more specific about the types of sites that cause huge spikes in bogus traffic while also demanding more from ad-tech vendors.
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Technology Today
September 23, 2015
Costing advertisers $200 million a year
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As the advertising industry looks to get a better handle on fraud, it's getting more specific about the types of sites that cause huge spikes in bogus traffic while also demanding more from ad-tech vendors.
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