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What Makes a Memorable Logo Design (or Redesign)?

If you've ever wondered what makes a logo sticky, unforgettable even, you're not alone. Branding firm Siegel + Gale wanted to know too, but after finding little research providing any insight, the shop ...
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The ultimate promotional hijacking
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Google recently promoted its new photo app by setting up a food truck in Austin that gave away free cupcakes. That was cool. Then a giant cardboard Zappos box set up shop across the street. And things got a lot more ...
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Apple, Beats and Domino's work also snag top tophies
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