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Starbucks Is Testing Coffee Delivery to Office Workers in the Empire State Building

Only three weeks after rolling out mobile ordering in its U.S. stores—a service that lets people pay for drinks in a branded app and pick them up in stores—Starbucks is bringing coffee delivery to the ...
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Technology Today
October 14, 2015
Opens a 'secret' kitchen on the ground floor
By Lauren Johnson
Only three weeks after rolling out mobile ordering in its U.S. stores—a service that lets people pay for drinks in a branded app and pick them up in stores—Starbucks is bringing coffee delivery to the ...
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It's not just millennials anymore
By Lauren Johnson
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Including Twitter's huge video growth
By Christopher Heine
Reportedly will debut next week in China
By Christopher Heine
It's testing faster ads and a shopping tab
By Lauren Johnson
Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates ...
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Marketing across demographics
By Carrie Cummings
A new report from Trendera, a trend forecasting and creative marketing firm, found there's not much difference in lifestyle preferences in consumers ranging in age from 13 to 50.
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Linda Boff discusses virtual reality and branded content
By Katie Richards
General Electric may be 125 years old, but when it comes to innovative social media campaigns, it's often light-years ahead of most marketers. GE's early adoption of emerging platforms and its willingness to ...
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Idea to expand beyond 'Like' now being tested in Ireland and Spain
By David Griner
Mark Zuckerberg sparked a lot of debate and consternation when he recently hinted that a Facebook "dislike button" might finally be on the way, but the likely reality seems much less controversial.
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Beta test lets any publisher make money off clips
By Lauren Johnson
Twitter is preparing to open up Twitter Amplify to any publisher who wants to make money on the videos it posts to the microblogging site. 
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Brand players and agency execs weigh in
By Christopher Heine
Facebook today revealed a test in Ireland and Spain involving six emoji-based buttons that give users the option to express sentiments other than "like." The new possibilities—which appear alongside ...
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