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Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek.
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Technology Today
October 19, 2015
Could become its latest digital-only brand
By Lauren Johnson
Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek.
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4 billion daily video views has it tied with Facebook
By Christopher Heine
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But industry must fight ad blockers
By Lisa Granatstein
Plus, brand visionary Arianna Huffington
By Robert Klara
Early tests show Promoted Tweets lift conversions
By Lauren Johnson
Twitter today unveiled an analytics feature called Conversion Lift that lets marketers regularly measure how Promoted Tweets perform in terms of conversions, which entail clicks, app installs or sign-ups for ...
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$5,000 for best edited clip, for example
By Christopher Heine
GoPro is announcing a weekly program today that awards cash to content creators, including $500 for best photo, $1,000 for top uncut video and $5,000 for best edited clip. All told, GoPro has set aside $5 million for ...
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Campaign includes paid push on Upvoted
By Lauren Johnson
Nobody knows Reddit better than its passionate group of users, so the website is leaning on its tight-knit community to help create its first branded video series for Google.
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Debuts program for better digital promos
By Christopher Heine
The Interactive Advertising Bureau today said the digital publishing industry has cared too much about revenues and too little about user experience and needs therefore to accept blame for the rising popularity of ad ...
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Global study finds similar habits among ages 16 to 45
By Lauren Johnson
Globally, people are spending as much time watching online video as they spend watching TV, according to a new report from Millward Brown. That should bode well for brands trying to target cord-cutters or ...
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Sanders and Clinton in a dead heat
By Christopher Heine
After last night's five-candidate Democratic debate, most media pundits said former secretary of state Hillary Clinton won—while a CNN-led Facebook poll gave the victory to Bernie Sanders, the senator from ...
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