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How Nielsen Is Selling Its Game-Changing New Service to Ad Buyers

Nielsen has spent two years putting together its new total audience measurement tool, but as the company prepares to cross the finish line, it still has a major hurdle to clear: getting the industry to move beyond ...
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Nielsen has spent two years putting together its new total audience measurement tool, but as the company prepares to cross the finish line, it still has a major hurdle to clear: getting the industry to move beyond ...
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