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Here Are 14 Interesting Digital Marketing Stats From the Past Week

The past week has been unusually productive in terms of marketers sharing intriguing digital stats, and we've selected 13 that stood out from the rest. Enjoy.
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Technology Today
October 28, 2015
From Squatty Potty to ad tech to Snapchat
By Christopher Heine
The past week has been unusually productive in terms of marketers sharing intriguing digital stats, and we've selected 13 that stood out from the rest. Enjoy.
Read more »
Q3 earnings call reveals only 4 million new users
By Marty Swant
Advertisement
Will it annoy viewers?
By Christopher Heine
Keyword targeting and context
By Christopher Heine
Festival reinstates one event after backlash
By Katie Richards
Speaking at the 3 Percent Conference in New York on Tuesday, Cindy Gallop—founder and CEO of IfWeRanTheWorld and former chief of BBH New York—called on ad agencies and brands to boycott South by Southwest ...
Read more »
Media giant targets millennials with expanded digital effort
By Lauren Johnson
Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. ...
Read more »
Digital out-of-home is a growing source of impressions
By Barry Frey
It's certainly no secret that the media world is in the midst of unprecedented changes. There was a time when "change" in media meant television emerging as a challenger to radio, the evolution of black ...
Read more »
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And the CEO met the designer at Burning Man
By Carrie Cummings
A radio broadcasting and out-of-home advertising company, iHeartMedia is thriving in an era of streaming services and banner ads. The cheekily named company—formerly Clear Channel Communications—knows ...
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Tim Castree has the results to prove it
By Janet Stilson
Specs Current gig Managing director, North America, Videology Previous gig COO, MediaVest U.S. Age 44 Twitter @castree
Read more »
The viewability debate shifts to smartphones
By Lauren Johnson
Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on mobile advertising.
Read more »

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