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Marketing Automation 101 | State of Chatbots | E-Commerce Customers | Facebook Loses Users | Content for 2018

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MarketingProfs
Feb 5, 2018 Vol. 17, No. 25
In this issue
1. How-To: Marketing Automation 101: Start Learning With Content, Experts, and Training
2. Article: Post-Holiday E-Commerce: Convert One-Time Buyers Into Loyal Customers [Sponsored]
3.  PRO  On-Demand Seminar: Advanced Google Analytics: Tricks for Goals, Events, Tracking Codes
4. #SocialSkim: Facebook Loses Users (First Time Ever); Twitter Preps Snapchat Feature: 11 Stories
5. Survey Says: The State of Chatbots in 2018: Top Benefits and Challenges
6. Infographic: Content Marketing 2018: Final Call for Boarding
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How-To
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Marketing Automation 101: Start Learning With Content, Experts, and Training
By Tammy Duggan-Herd
The problem many marketers face when trying to learn about marketing automation is that the topic seems overly broad and too technologically nuanced to tackle. But that's not so! You just need the right resources to move you from newbie to wizard. Read More
Today's Sponsored Article
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Post-Holiday E-Commerce: Convert One-Time Buyers Into Loyal Customers
By Zaius [Sponsored Content]
Holiday buyers don't have to stay just one-time purchasers. See how data collection plus a simple email program can turn them into loyal customers and keep them engaged all year. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
In this Teach Me How seminar, you'll learn to add and manage marketing tags with Google Tag Manager, but without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors—to understand their needs and give them a better experience. Read More
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Survey Says
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The State of Chatbots in 2018: Top Benefits and Challenges
By Ayaz Nanji
Consumers say the primary benefit of chatbots used by brands for customer service is their 24-hour availability, according to recent research from Drift, SurveyMonkey Audience, Salesforce, and mycleve. Read More
Quick Take
#SocialSkim: Facebook Loses Users for First Time Ever; Twitter Preps Snapchat Feature: 11 Stories
By Christian Neri
How and why Facebook (willingly) lost users for the first time ever; Twitter's Snapchat-like video feature; Instagram post-scheduling, maybe video-calling; Facebook, Google fight over news; Facebook Lead Ads; WhatsApp's massive new milestone; more! Read More
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AT-A-GLANCE
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Content Marketing 2018: Final Call for Boarding [Infographic]
By Laura Forer
Check out this infographic with stats from the past year and tips to help your B2B or B2C content marketing program really stand out from the competition and take off. Read More

event calendar

Feb 6
FREE Seminar—How to Personalize Content Experiences at Scale
Feb 15
Teach Me How— Predictive Analytics for Social Media Marketers PRO
Feb 20
FREE Seminar—How Top-Performing Marketing Teams Execute at Scale
Feb 27
FREE Seminar—Optimize Your Search, Facebook, and Display Targeting With Call Analytics
Mar 9
Virtual Conference—Marketing Writing | Tools. Mindset. Craft. It's all here.
Nov 13-16
B2B Marketing Forum—Register by February 15 to save up to $800!

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