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P&G reassessing PR work; Holiday trends to know; Nestle tackles forced-labor findings

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US Weekender | November 28th 2015
Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights the biggest trends in the communications industry over the past seven days. We hope you enjoyed your Thanksgiving and wish you a wonderful holiday weekend!

With Thanksgiving and Black Friday come and gone, it’s a mad dash to the end of the year – for both consumers and brands. The holidays are a vital time for retailers and marketers, and some trends have become apparent as the new year approaches. Paid-for reviews are losing influence among consumers, while online videos are gaining clout; marketing for holiday blockbusters is harder than ever; ecommerce continues to grow, but brick-and-mortar stores still command a majority of consumers’ time; marketers are giving digital channels their due, and adding online and social elements to their existing programs.

Perennial warnings about a “war on Christmas” returned as well, this time prompted by Starbucks’ seasonal red cups. Perhaps in the spirit of the season, the coffee chain decided to take the high road and did not respond.

Long reads
Audi boss in the eye of an emissions storm Audi boss in the eye of an emissions storm
With Audi's parent company VW embroiled in the biggest scandal in its history and more revelations leaking out, there are still questions to be answered. Matthew Gwyther grills Audi chairman Rupert Stadler about who knew what and when.
Coming of Age: Japan's PR Evolution Coming of Age: Japan's PR Evolution
PRWeek and Nissan convened a panel of communications experts in Yokohama, Japan to assess an increasingly bullish Japanese PR market that reflects growing confidence in the country at home and abroad.
Corporate affairs: Redefining 21st century business Corporate affairs: Redefining 21st century business
A quartet of in-house leaders gathered in New York at this Pfizer-hosted panel to discuss how corporate affairs executives continue to gain influence in the C-suite and how that is impacting the broader business landscape
Is the agency model broken? Is the agency model broken?
As an avalanche of reviews crashed down on the marcomms sector this year, agencies were once again forced to revamp offerings for cost-conscious clients on the lookout for that perfect brand steward in an increasingly complex multichannel world led by a distracted consumer.
Buzzed-about news
P&G reassessing PR work for baby, feminine care brands P&G reassessing PR work for baby, feminine care brands
Damon Jones, Procter & Gamble's director of external communications, said the company is reassessing agency partners for its baby and feminine care segment and other businesses globally.
Amazon quickly pulls plug on subway campaign with Nazi imagery Amazon quickly pulls plug on subway campaign with Nazi imagery
A campaign running in the New York City subway promoting 'The Man in the High Castle' and featuring Nazi and Imperial Japanese imagery met a quick end on Tuesday.
Your call: Is hiding share numbers a good move for Twitter? Your call: Is hiding share numbers a good move for Twitter?
And we were just getting over the stars vs. hearts debate
Watch: Pfizer CEO Ian Read says Allergan deal will result in more US investment Watch: Pfizer CEO Ian Read says Allergan deal will result in more US investment
Trying to counter the media narrative that the record pharmaceutical-sector merger is just an attempt to avoid taxes, Read said it means the companies will spend more in the US.
Holidays
Weight Watchers reassures customers during Thanksgiving technical glitch Weight Watchers reassures customers during Thanksgiving technical glitch
Weight-loss programme Weight Watchers reassured its customers on social media and its website yesterday following a technical fault with its app.
15 ways brands are serving up Thanksgiving tweets 15 ways brands are serving up Thanksgiving tweets
Stuff your eyes with this varied selection of Thanksgiving tweets from 15 brands.
Amid blockbusters and indie darlings, marketers try to keep films from the mushy middle Amid blockbusters and indie darlings, marketers try to keep films from the mushy middle
Many films this holiday season have either flopped or made mega-bucks. Why the movie-marketing environment is tougher than ever.
Starbucks isn't seeing red over Trump's #RedCups threat Starbucks isn't seeing red over Trump's #RedCups threat
The coffee chain told PRWeek on Wednesday that it won't get into a back-and-forth with the 2016 Republican presidential candidate.
Physical stores still thrive amid digital shopping season Physical stores still thrive amid digital shopping season
Many consumers will shop online, according to a new report, but the majority still plan on shopping at discount and department stores
Cause marketing and digital top marketers' holiday-season to-do lists Cause marketing and digital top marketers' holiday-season to-do lists
Marketers are paying more attention to digital channels this year, and adding online and social elements to their existing programs
Lowdown: Videos are a top research tool for holiday shoppers Lowdown: Videos are a top research tool for holiday shoppers
You probably know that consumers value peer-written reviews when considering what to buy. But research shows that videos are gaining clout while another type of review is on the out.
People moves
Anne Colaiacovo leads Allison+Partners' Boston expansion Anne Colaiacovo leads Allison+Partners' Boston expansion
Oracle brings in Mike Moeller as global PR head Oracle brings in Mike Moeller as global PR head
Philips hires Winston Phua as APAC brand, comms & digital head Philips hires Winston Phua as APAC brand, comms & digital head
Nuix hires Naomi Beames as global comms head Nuix hires Naomi Beames as global comms head
Hill+Knowlton Strategies unveils new leadership in India Hill+Knowlton Strategies unveils new leadership in India
Fuji Xerox hires The Hoffman Agency as Hong Kong AOR Fuji Xerox hires The Hoffman Agency as Hong Kong AOR
PRWeek Asia & UK
Nestlé's "brave" Thailand seafood admission the new reality for food companies probing their supply chains Nestlé's
Company's admits forced labour is part of its Thai seafood supply chain and says almost all US and European companies that buy seafood are exposed to these human rights abuses
Is this the most nonsensical piece of advice for PRs? Is this the most nonsensical piece of advice for PRs?
Social media is overflowing with "tips" from journalists on how PRs should interact with them. Some are genuinely constructive, many are amusing and occasionally you stumble across the downright absurd.
Salary Survey 2016

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