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PRWeek Asia - The Mix
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PRWeek Asia - The Mix | December 1st 2015

The Mix is a weekly bulletin from PRWeek Asia, offering a selection of free articles, plus a look at the content available only to subscribers.

This week's mix
Deep Dive: Cyber security - the comms issue that isn't talked about Deep Dive: Cyber security - the comms issue that isn't talked about
Cyber security is an ever-growing threat in Asia's with multiple attacks and breaches occurring all the time. Many brands in the region loathe talking about it publicly, but PR agencies are helping change this attitude as reputation becomes a heavy price to pay for silence
Brand reputation: Good and bad ways to manage product recall Brand reputation: Good and bad ways to manage product recall
Having to take back a product seems like a no-win situation, but it can be a chance for brands to show their worth
Why robots won't take over PR Why robots won't take over PR
If the robots are coming to PR, they're not going to steal your pen. At least not yet.
Nike 'disappointed' as Coe cuts brand ties Nike 'disappointed' as Coe cuts brand ties
IAAF president Sebastian Coe has decided to step down from his £100,000 role with Nike, amid claims of a conflict of interest.
Snapdeal dissociates itself from Bollywood brand ambassador's remarks over growing intolerance in India Snapdeal dissociates itself from Bollywood brand ambassador's remarks over growing intolerance in India
Aamir Khan's comments about considering leaving the country have prompted a huge reaction on social media, and Snapdeal has distanced itself from the face of its brand
Consumers value brand transparency above cost, research finds
Consumers attach more importance to a brand's values and how management behaves than its new products or innovations, according to a report by FleishmanHillard.
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For PRWeek subscribers only
1. Audi boss in the eye of an emissions storm
2. Weight Watchers reassures customers during Thanksgiving technical glitch
3. Hanover expands as Furlong kicks off sports PR practice
4. Publicis Groupe employees set to receive €2,800 each in shares
5. Agency Doctor: How do you secure appropriate fee levels?
6. Seeking outside counsel can be key to keeping your cool
   

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