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PRWeek Asia - The Mix: Good news or bad news first? | Killing content marketing | Help your boss avoid Twitter disaster | More

PRWeek Asia - The Mix
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PRWeek Asia - The Mix | May 12th 2015

The Mix is a weekly bulletin from PRWeek Asia, offering a selection of free articles, plus a look at the content available only to subscribers.

This week's mix
The good news or bad news first debate The good news or bad news first debate
It's an age-old decision for communicators and leaders: do you deliver the good news or the bad news first? Well, the answer may lie in research done on colonoscopies.
Newsweek lawyers kill content marketing Newsweek lawyers kill content marketing
Blurring the lines between editorial and advertising is bad not only for the publications that choose to do it but also the content marketers who need trustworthy media brands to work with writes Graeme Somerville-Ryan, who consults on content marketing, digital, and social media in a wide range of sectors.
Three tips for helping your boss avoid a Twitter disaster Three tips for helping your boss avoid a Twitter disaster
How executives should communicate in a world where a 140-character tweet can be as influential as '60 Minutes.'
PayPal puts EMEA and APAC PR accounts out to pitch ahead of split from eBay PayPal puts EMEA and APAC PR accounts out to pitch ahead of split from eBay
PayPal is looking for PR support to manage its comms activity in the EMEA and Asia-Pacific regions, ahead of its split from eBay later this year.
Global Agency Business Report 2015

The 2015 Global Agency Business Report (available to PRWeek subscribers) is the most comprehensive and best roundup of intelligence about PR agencies ever produced:

For PRWeek subscribers only
1. Outbrain hires Rice Communications in Southeast Asia
2. Watch: Twelve agency CEOs on the state of PR
3. Uber APAC head of comms Evelyn Tay exits
4. James Franco and the Hamburglar: small steps in McD's comeback
5. Edelman Asia-Pacific expands research arm, makes two key hires
6. Consumers suffering from 'beauty fatigue' in advertising: Havas

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