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The best of branded films; What different generations want at work; Hall of Fame recap

US Weekender
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US Weekender | December 12th 2015
Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights the biggest trends in the communications industry over the past seven days. We hope you enjoy these curated stories and your weekend!

PRWeek and our sister publication Campaign launched an exciting new event this week called the Brand Film Festival. The festival will give brands a platform to showcase the best video work being done in the worlds of PR, marketing, and communications, from six-second Vines to 60-minute features. Information and an entry kit can be found on the festival’s official website, brandfilmfestival.com.

PRWeek also revealed the 155 finalists that made the shortlist for the 2016 PRWeek AwardsJudging took place on Monday in New York City; top-level professionals from every sector of the industry met to decide which campaigns, teams, individuals, and agencies truly represent the best of the PR industry. Winners will be announced in March during a celebratory dinner and awards presentation.

 

 

Brand Film Festival
PRWeek and Campaign launch Brand Film Festival PRWeek and Campaign launch Brand Film Festival
New initiative will profile the best brand films from six seconds to 60 minutes across all marketing and communications disciplines.
PRWeek Hall of Fame
Meet the PRWeek Hall of Fame 2015 honorees Meet the PRWeek Hall of Fame 2015 honorees
The third group of inductees to the PRWeek Hall of Fame was honored at a dinner in New York City on December 7.
The 2015 PRWeek Hall of Fame Dinner in 18 photos The 2015 PRWeek Hall of Fame Dinner in 18 photos
See the festivities that went down at PRWeek's annual Hall of Fame dinner at the Grand Hyatt in New York City.
Best Places to Work
The US PR industry's Best Places To Work in 2015 The US PR industry's Best Places To Work in 2015
As the war for talent intensifies, companies are getting creative to supplement compensation packages with collaborative and fun workplaces and flexible benefits.
Multimedia
The PR Week 12.11.2015: Reese's wins with #AllTreesAreBeautiful; Brits v. Trump The PR Week 12.11.2015: Reese's wins with #AllTreesAreBeautiful; Brits v. Trump
The PRWeek editorial team recaps and analyzes the week's top PR- and comms-related news, from misshapen snacks to a proposed Donald Trump ban and more.
Marina Maher Communications' role in #AdeleWorkWars gets Today spotlight Marina Maher Communications' role in #AdeleWorkWars gets Today spotlight
The Omnicom agency got the attention of the NBC morning show, and some of its neighbors, when it joined a Midtown back and forth over an Adele mega-hit.
Watch: 'The Gamechanger Rap' - a plea for agencies to use plain English Watch: 'The Gamechanger Rap' - a plea for agencies to use plain English
Design consultancy Pentagram London has produced, created and released The Gamechanger Rap on Vimeo - a humorous tirade against agencies that overuse jargon and a plea for plain English.
Digital influencers star in YouTube Rewind 2015 Digital influencers star in YouTube Rewind 2015
Marketers who work with YouTube stars will see some familiar faces in the brand's look back at this year.
Buzzed-about news
Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion' Experts: NFL faces short-term debate, but little long-term business risk from 'Concussion'
Concussions will be back in the media spotlight when the Will Smith film hits theaters on Christmas Day, but that doesn't mean the NFL's business model faces long-term risk.
Chipotle CEO makes apology, pledges changes via TV interview Chipotle CEO makes apology, pledges changes via TV interview
Steve Ells was confident the chain could recover, both in terms of its image and financially.
Nonprofit puts a price tag on federal PR activity Nonprofit puts a price tag on federal PR activity
The nonprofit OpenTheBooks said the federal government spent more than $4 billion on communications from the 2007 fiscal year through 2014.
IBM admits #HackAHairDryer campaign 'missed the mark' IBM admits #HackAHairDryer campaign 'missed the mark'
The campaign's goal was to end stereotypes about women pursuing science and engineering jobs, but it may have had the opposite effect.
From Millennials to Boomers: Workplace priorities by generation From Millennials to Boomers: Workplace priorities by generation
Millennials are now the largest generation in the US workforce. Here's what they think about at work.
Weber Shandwick: Millennials care - obsessively - how they're seen at work Weber Shandwick: Millennials care - obsessively - how they're seen at work
So much for the stereotype that Millennials are worry-free about the workplace. A study from Weber Shandwick released today found that seven in 10 care more about their professional reputation than their social media prominence.
9 of the best high-profile rebukes to Donald Trump 9 of the best high-profile rebukes to Donald Trump
The people rebuking the Republican frontrunner ranged from the expected (Hillary Clinton) to the thoughtful (Kareem Abdul-Jabbar).
Adler: Business leaders, practice what you preach on Twitter Adler: Business leaders, practice what you preach on Twitter
It's amazing how many prominent executives still aren't on Twitter or don't understand how the platform works.
PRWeek UK
Daily Mail's City news editor to join Instinctif Partners Daily Mail's City news editor to join Instinctif Partners
Ben Griffiths, currently City news editor of the Daily Mail, will join Instinctif Partners as a partner in the new year.
Facebook appoints Blue Rubicon MD Chris Norton as EMEA comms chief Facebook appoints Blue Rubicon MD Chris Norton as EMEA comms chief
The managing director of Blue Rubicon in London will join Facebook as the social network's director of comms EMEA in January.
Outside Organisation's Alan Edwards to present BBC Four show on PR and music Outside Organisation's Alan Edwards to present BBC Four show on PR and music
Alan Edwards, chairman of entertainment PR firm Outside Organisation, is presenting a BBC Four documentary exploring the history of the music industry through the eyes of managers, producers and PRs.
PRWeek Asia
"Smart grandstanding" as KFC announces first Tibet branch
Parent company Yum Brands announces moves as part of a wider strategy to expand in China following several scandals that have stalled KFC's progress
Cohn & Wolfe opens Guangzhou office Cohn & Wolfe opens Guangzhou office
Move expands agency's offering in Greater China to four offices as city's technology space grows
Hill+Knowlton Strategies announces four new senior hires in China Hill+Knowlton Strategies announces four new senior hires in China
Onie Chu, Nelson Ren, Philip Niu and Felix Su join the agency across its Beijing and Shanghai offices
Long reads
Coming of Age: Japan's PR Evolution Coming of Age: Japan's PR Evolution
PRWeek and Nissan convened a panel of communications experts in Yokohama, Japan to assess an increasingly bullish Japanese PR market that reflects growing confidence in the country at home and abroad.
Corporate affairs: Redefining 21st century business Corporate affairs: Redefining 21st century business
A quartet of in-house leaders gathered in New York at this Pfizer-hosted panel to discuss how corporate affairs executives continue to gain influence in the C-suite and how that is impacting the broader business landscape
People moves, mergers, and launches
Makovsky takes wraps off consumer brand marketing practice Makovsky takes wraps off consumer brand marketing practice
Ali Wells, another Cognito alum, joins Vested as creative chief Ali Wells, another Cognito alum, joins Vested as creative chief
PAN Communications acquires Vantage PR PAN Communications acquires Vantage PR
   

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