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Spun on Sunday: The week's must-read content from PRWeek

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UK Weekly | June 14th 2015
Insight you may have missed
Meet PRWeek's 30 Under 30 - The 2015 List Meet PRWeek's 30 Under 30 - The 2015 List
Optimistic, prodigiously talented and super-confident; meet the PR leaders of the future.
PRWeek 30 Under 30 - Pictures and video PRWeek 30 Under 30 - Pictures and video
We take a look at the young stars who made it on to the prestigious 2015 list.
Comms Directors Study: PR means business Comms Directors Study: PR means business
PR is becoming increasingly important in every area of business, meaning comms directors are making integration a priority, according to this year's PRWeek/ Brands2Life Comms Directors Study. Alex Benady looks at the study's key findings.
Nissan's Jeff Kuhlman on creating clarity in a world of confusion Nissan's Jeff Kuhlman on creating clarity in a world of confusion
Nissan's vice-president of comms has a fiendishly complex task on his hands. His job is to present a coherent global brand expression for the car giant at a time of rapid technological and social change, all overshadowed by the threat of global warming. He tells Alex Benady how he does it.
Ryanair: from offensive charm to charm offensive Ryanair: from offensive charm to charm offensive
The budget airline is enjoying a resurgence by listening to passengers more and embracing social media. John Harrington meets head of comms Robin Kiely.
Views from our contributors
Sheryl Sandberg's post on the death of her husband is a poignant departure from the usual 'best version of self' on Facebook Sheryl Sandberg's post on the death of her husband is a poignant departure from the usual 'best version of self' on Facebook
I've gone off Facebook. In its glory days, it was the virtual high-school reunion you actually wanted to attend.
From the deputy editor: A new generation ready to change the game From the deputy editor: A new generation ready to change the game
Forget diversity in PR for a moment and let's talk about character Forget diversity in PR for a moment and let's talk about character
As more and more statistics and evidence of the benefits of an inclusive workforce at the highest levels of management emerge, you'd be hard pushed to uphold an argument for maintaining the outdated archetypal senior PR team in today's era.
How PRs can help charities navigate an existential digital crisis How PRs can help charities navigate an existential digital crisis
Fundamental change is afoot in charities' relationship with digital according to an influential study, and PRs have a role to play in helping not-for-profits navigate the turbulent times ahead.
What should PRs do about the referendum on Europe? What should PRs do about the referendum on Europe?
With the Conservative election victory, a referendum on EU membership is now inevitable. The speculation over the political and economic impact will reach new peaks but, at a more practical level, what does a PR practitioner need to do now to prepare?
Tell the good news behind the bad headlines Tell the good news behind the bad headlines
Public sector communicators need to take their own advice in order to avoid uncomfortable media scrutiny.

PR Manager EMEA - In-House , PR Futures
£60-£70k+bonus+package+car allowance £6,800, London (Greater)
Senior PR Account Executive , AF Selection
£22,000 - £23,000, Manchester, Greater Manchester
Press Officer and Communications Assistant - 2 roles , SMMT Ltd
Competitive, London (Central), London (Greater)
London's TOP Food/Drink PR Agency: Account Director £50K! , Reuben Sinclair
£50000 per annum + bonus and impressive benefits, London
PR & Social Media Account Executive - Senior Account Executive , Black Cherry Recruitment
£15-22K, Lancashire
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