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PRWeek Asia | CEOs seeing benefits of Twitter | Need to know: Tuesday | KFC to open in Tibet

PRWeek Asia - The Mix
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PRWeek Asia - The Mix | December 15th 2015

The Mix is a weekly bulletin from PRWeek Asia, offering a selection of free articles, plus a look at the content available only to subscribers.

This week's mix
For business leaders, Twitter proving a powerful communications tool For business leaders, Twitter proving a powerful communications tool
CEOs are increasingly seeing the value of communicating directly about business announcements, crisis comms and personal thoughts, says senior Twitter exec
Need to know: the top stories for Asia comms, media and marketing pros on Tuesday, 15/12/15 Need to know: the top stories for Asia comms, media and marketing pros on Tuesday, 15/12/15
More CEOs on Twitter; Ketchum launches Gen-Z offering; Parker Pen's plan to stay relevant; women key to India's potential; rare Star Wars memorabilia; trading oil; new Goldman report on bond market
"Smart grandstanding" as KFC announces first Tibet branch
Parent company Yum Brands announces moves as part of a wider strategy to expand in China following several scandals that have stalled KFC's progress
Cohn & Wolfe opens Guangzhou office Cohn & Wolfe opens Guangzhou office
Move expands agency's offering in Greater China to four offices as city's technology space grows
Hill+Knowlton Strategies announces four new senior hires in China Hill+Knowlton Strategies announces four new senior hires in China
Onie Chu, Nelson Ren, Philip Niu and Felix Su join the agency across its Beijing and Shanghai offices
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PRWeek has a new Twitter feed specifically for Asia-Pacific. @PRWeekasia will feature links to latest news, insight and opinion from across the region. It joins PRWeek's other regional twitter accounts, @PRWeekUS and @prweekUKnews , as well as a global account @PRWeek .

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For PRWeek subscribers only
1. WPP to merge Australian and New Zealand operations with STW Communications
2. PRWeek Global Awards entry deadline extended, chair appointed
3. Paul Newman takes on vaccines comms at Takeda
4. So long, Millennials: Ketchum launches Generation Z-focused offering
5. Huntsworth to merge Grayling Brands division with Atomic
6. CERN hires Proof Communication to develop five-year comms strategy
   

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