Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights the biggest trends in the communications industry over the past seven days.
Please note that there will be no breakfast briefing on Monday, February 15, in observance of Presidents Day. PRWeek will return to a normal schedule on Tuesday.
Harold Burson, cofounder of the eponymous PR firm Burson-Marsteller, former U.S. Army reporter, PRWeek’s PR Professional of the 20th Century, and “Godfather of modern PR,” turns 95 on Monday. To mark the milestone, PRWeek gathered an anthology of highlights – stories, interviews, and video content – from its coverage of Burson’s storied career. Happy birthday, Mr. Burson.
In January, PRWeek went inside several high-profile police departments across the nation to discover how they were responding to the reputational crisis law enforcement agencies are facing after recent police killings of several – often unarmed – African-America civilians. The social movement Black Lives Matter has been at the forefront of efforts to confront racism within law enforcement and society in general. Shanelle Matthews, lead communications strategist for Black Lives Matter, gave PRWeek an overview of the movement’s goals and strategies.
As an icon of 20th century PR turns 95 on Monday, PRWeek looks back at a legendary career that spans reporting the Nuremberg trials after the Second World War, founding agency powerhouse Burson-Marsteller in 1952, laying the foundations for the modern PR industry, and still regularly coming to work in his 10th decade.
Brand tracking companies have differed over who 'won' the PR battle during last night's Super Bowl, but all pointed to Doritos, Hyundai and Budweiser being among the best at engaging the public and social media users.
The group contains Weber Shandwick and Golin, as well as other agencies such as Jack Morton and Octagon. Weber CEO Andy Polansky said the PR firms registered high-single-digit organic growth for the year and Q4.
Big US agencies are continuing to launch offices in London in a bid to cash in on the UK market. John Harrington asks some of the chiefs who have set up over here about their experiences - and whether there is a cultural divide.
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