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Happy birthday, Harold Burson; Q4 roundup; How Black Lives Matter gets its message out

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US Weekender | February 13th 2016

Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights the biggest trends in the communications industry over the past seven days.

Please note that there will be no breakfast briefing on Monday, February 15, in observance of Presidents Day. PRWeek will return to a normal schedule on Tuesday.

Harold Burson, cofounder of the eponymous PR firm Burson-Marsteller, former U.S. Army reporter, PRWeek’s PR Professional of the 20th Century, and “Godfather of modern PR,” turns 95 on Monday. To mark the milestone, PRWeek gathered an anthology of highlights – stories, interviews, and video content – from its coverage of Burson’s storied career. Happy birthday, Mr. Burson.

In January, PRWeek went inside several high-profile police departments across the nation to discover how they were responding to the reputational crisis law enforcement agencies are facing after recent police killings of several – often unarmed – African-America civilians. The social movement Black Lives Matter has been at the forefront of efforts to confront racism within law enforcement and society in general. Shanelle Matthews, lead communications strategist for Black Lives Matter, gave PRWeek an overview of the movement’s goals and strategies.

Agency Business Report 2016 The Brand Film Festival

PRWeek's 2016 Agency Business Report will be bigger, better, and more global. The deadline is February 16. Register here.

PRWeek and sister title Campaign's Brand Film Festival will celebrate the marketing industry's finest achievements in cinematic storytelling. Enter here.

Happy birthday, Harold Burson
Harold Burson turns 95 Harold Burson turns 95
As an icon of 20th century PR turns 95 on Monday, PRWeek looks back at a legendary career that spans reporting the Nuremberg trials after the Second World War, founding agency powerhouse Burson-Marsteller in 1952, laying the foundations for the modern PR industry, and still regularly coming to work in his 10th decade.
In honor of a PR legend In honor of a PR legend
As PRWeek's PR professional of the 20th century Harold Burson celebrates his 95th birthday, editor-in-chief Steve Barrett looks back on some of the wisdom and achievements of the great man.
Black Lives Matter
The communications goals and strategies of Black Lives Matter The communications goals and strategies of Black Lives Matter
Shanelle Matthews, lead communications strategist for Black Lives Matter, tells Dipka Bhambhani about driving conversations from the 'hood to the White House.
Inside police departments' battle against a public perception crisis Inside police departments' battle against a public perception crisis
From Baltimore to Ferguson, these five police departments hope to foster community trust with specialized communication strategies and initiatives.
Police must prove their mission is to protect and serve to restore trust Police must prove their mission is to protect and serve to restore trust
If public trust is to be restored, police departments must authentically prove that their mission is to protect and serve, writes PRWeek's editor-in-chief
Podcast
The PR Week 02.12.2016: Q4 numbers; Black Lives Matter's comms strategy The PR Week 02.12.2016: Q4 numbers; Black Lives Matter's comms strategy
The PRWeek editorial teams explores the week's top PR- and communications-related news, Q4 numbers from Omnicom's PR agencies, Black Lives Matter, and more.
Super Bowl 50 takeaways
Your call: Which brand got the biggest Super Bowl buzz bump? Your call: Which brand got the biggest Super Bowl buzz bump?
From Peyton Manning's Budweiser name drop to Beyoncé's Red Lobster lyrics, some brands got a lot of attention - without huge ad buys.
Marketing feats and fumbles from Super Bowl 50 Marketing feats and fumbles from Super Bowl 50
After manning - no pun intended! - PRWeek's Twitter account during Super Bowl 50, Frank Washkuch picks the ads that made his night, as well as readers' favorites.
Esurance reprises its Super Bowl Twitter contest, bests Pepsi, Mountain Dew Esurance reprises its Super Bowl Twitter contest, bests Pepsi, Mountain Dew
Forget funny. Social media users want money.
Which brand 'won' the Super Bowl? No clear call from analytics firms Which brand 'won' the Super Bowl? No clear call from analytics firms
Brand tracking companies have differed over who 'won' the PR battle during last night's Super Bowl, but all pointed to Doritos, Hyundai and Budweiser being among the best at engaging the public and social media users.
Super Bowl 2016 was a bonanza for brands Super Bowl 2016 was a bonanza for brands
People always say it. But being in San Francisco for Super Bowl 50 weekend confirmed it for me: there ain't no party like a Super Bowl party.
Chipotle's one-day closure
The chips are down for Chipotle, but not for long The chips are down for Chipotle, but not for long
Brand fallout from the restaurant chain's food-safety crises may be fleeting.
Chipotle consumers confused by, or unaware of, one-day closure Chipotle consumers confused by, or unaware of, one-day closure
At noon on Monday, hungry customers trudged through the snow in Manhattan's Chelsea neighborhood only to find the lights out and doors locked at the chain's 7th Avenue location.
Chipotle's half-day closure is another sign the company just doesn't get it Chipotle's half-day closure is another sign the company just doesn't get it
"Consumers expect and deserve food safety - today - not just some time in the future."
Chipotle sickness crisis results in 6.8% revenue decrease Chipotle sickness crisis results in 6.8% revenue decrease
Chain blames publicity around food-borne illness incidents for unprecedented revenue drop.
Fourth-quarter earnings
Interpublic's CMG unit reports 6.5% revenue jump in Q4 Interpublic's CMG unit reports 6.5% revenue jump in Q4
The group contains Weber Shandwick and Golin, as well as other agencies such as Jack Morton and Octagon. Weber CEO Andy Polansky said the PR firms registered high-single-digit organic growth for the year and Q4.
Twitter's ad revenue up 48% in Q4, but user growth stalls for first time Twitter's ad revenue up 48% in Q4, but user growth stalls for first time
The company reported 320 million average monthly users - not what analysts and investors were looking for.
Publicis Q4 'better than expected' with full-year organic revenue up 1.5 per cent Publicis Q4 'better than expected' with full-year organic revenue up 1.5 per cent
MSLGroup parent company Publicis saw organic revenue growth accelerate to 2.8 per cent in a "better than expected" fourth quarter of 2015, leaving organic growth across the full year at 1.5 per cent.
Omnicom PR revenue tumbles in Q4 Omnicom PR revenue tumbles in Q4
The holding company's PR firms reported a fourth-quarter organic revenue drop of 6.9% on Tuesday morning.
Buzzed-about news
Who real-timed Valentine's Day the best - Butterfinger, Sony, or UPS? Who real-timed Valentine's Day the best - Butterfinger, Sony, or UPS?
All three brands put real heart into their tweets.
Nasdaq to acquire Marketwired Nasdaq to acquire Marketwired
Nasdaq said Friday morning that the deal, subject to customary approvals, will make it a global leader in news release distribution.
M Booth grabs Ketchum veteran Margo Schneider for media MD role M Booth grabs Ketchum veteran Margo Schneider for media MD role
She is joining the firm after working for more than a decade at the Omnicom Group agency.
Weber Shandwick brings on journalist Brett Pulley as EVP Weber Shandwick brings on journalist Brett Pulley as EVP
Pulley joins Weber's corporate practice and will be based in New York.
Despite racist comments, LoanMart gives Hulk Hogan a 'second chance' as spokesman Despite racist comments, LoanMart gives Hulk Hogan a 'second chance' as spokesman
The company said Hogan is a good fit as a spokesman, despite being kicked out of the WWE last year, because its campaign is about giving people a second chance.
EPA to bring on agency help for Energy Star program EPA to bring on agency help for Energy Star program
The federal agency wants to ultimately boost awareness of the initiative through an ID/IQ contract with a marcomms agency.
Text100 names James Beechinor-Collins chief digital officer amid restructure Text100 names James Beechinor-Collins chief digital officer amid restructure
Beechinor-Collins had served as an EVP at Text100 since it acquired content marketing agency Republic Publishing in 2014.
ReviveHealth ups Joanne Thornton to president ReviveHealth ups Joanne Thornton to president
She was previously chief account officer at the agency, which was bought by Weber Shandwick last month.
McDonald's: Our food does rot, just ask the scientists McDonald's: Our food does rot, just ask the scientists
The chain is referring reporters to food-science experts about claims made on social media that its Happy Meals do not rot, even over a period of more than five years.
PRWeek UK
London calling: What's it like for US PR agencies moving to the UK? London calling: What's it like for US PR agencies moving to the UK?
Big US agencies are continuing to launch offices in London in a bid to cash in on the UK market. John Harrington asks some of the chiefs who have set up over here about their experiences - and whether there is a cultural divide.

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