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Spun on Sunday: The week's top content from PRWeek UK including FT 'ad threat' spat, New JLR PR chief, International Expansion and Super Bowl 50

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UK Weekly | February 14th 2016
This week's most read stories
Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim
Hewlett Packard Enterprise has strongly disputed claims by an FT columnist that the software firm's comms chief Henry Gomez wrote a 'threatening' and 'aggressive' letter to her with suggestions about the newspaper's relationship with its advertisers, and has provided PRWeek with a copy of the letter.
Jaguar Land Rover hires global PR head from The Brooklyn Brothers Jaguar Land Rover hires global PR head from The Brooklyn Brothers
Jaguar Land Rover has recruited Laura Wood, partner at The Brooklyn Brothers, to be its first head of global PR, brand and partnerships.
Which brand 'won' the Super Bowl? No clear call from analytics firms Which brand 'won' the Super Bowl? No clear call from analytics firms
Brand tracking companies have differed over who 'won' the PR battle during last night's Super Bowl, but all pointed to Doritos, Hyundai and Budweiser being among the best at engaging the public and social media users.
Premier League launches new visual identity as it seeks agency to reposition brand Premier League launches new visual identity as it seeks agency to reposition brand
The Premier League has launched a new logo and visual identity that will go live before the start of next season. It will also say goodbye to title sponsor Barclays, and hello to a new agency to help reposition the league.
In-depth analysis and comment
1. Trading Places: A Brit in NY and an American in London talk PR, comms and culture shock
2. Is editorial independence threatened when advertising spend is invoked?
3. London calling: What's it like for US PR agencies moving to the UK?
4. How to make friends and influence business growth: UK agencies form alliances to help global growth
The latest from PRWeek US and Asia
1. The communications goals and strategies of Black Lives Matter
2. Facebook distances itself from board member's India colonialism comments
3. Nasdaq to acquire Marketwired
4. Despite racist comments, LoanMart gives Hulk Hogan a 'second chance' as spokesman

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