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Uber's crisis comms; Omnicom reorganizes PR firms; Transgender marketing trends

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US Weekender | February 27th 2016

Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights trends in the communications industry over the past seven days.

Ride-sharing company Uber entered crisis comms mode this week after one of its drivers was charged with six counts of murder for allegedly shooting and killing several people in Kalamazoo, Michigan. Instead of an all-hands-on-deck media blitz, Uber initially responded with a brief statement on social media. Several experts praised Uber’s approach and offered their views on how long branded social media accounts should go dark following a crisis.

Omnicom will reorganize the 10 PR agencies in its Diversified Agency Services division under one umbrella group, Omnicom Public Relations Group, which will be headed by former Porter Novelli CEO Karen van Bergen. Van Bergen will be replaced by agency veteran Brad MacAfee. The reorganization comes just weeks after Omnicom reported a disappointing 6.9% organic revenue drop in Q4, 2015.

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Omnicom's reshuffle
Omnicom creates PR umbrella group, puts Porter Novelli's Karen van Bergen in charge Omnicom creates PR umbrella group, puts Porter Novelli's Karen van Bergen in charge
As van Bergen takes oversight of Omnicom's PR firms, Brad MacAfee is succeeding her as CEO of Porter Novelli.
Porter Novelli names Propper, Swint to top roles after Omnicom PR reorganization Porter Novelli names Propper, Swint to top roles after Omnicom PR reorganization
The appointments follow Thursday's promotion of Karen van Bergen to CEO of the newly formed Omnicom Public Relations Group and Brad MacAfee to CEO of Porter Novelli.
Omnicom goes Dutch in bid to improve sharing Omnicom goes Dutch in bid to improve sharing
Porter Novelli's well-regarded global CEO Karen van Bergen has landed a new gig as CEO of Omnicom's Public Relations Group. One of her main tasks will be to unblock the network's hierarchy and decision-making chain.
Omnicom PR revenue tumbles in Q4 Omnicom PR revenue tumbles in Q4
The holding company's PR firms reported a fourth-quarter organic revenue drop of 6.9% on Tuesday morning.
Podcast
The PR Week 02.26.2016: Omnicom's PR reorganization; Crisis communications The PR Week 02.26.2016: Omnicom's PR reorganization; Crisis communications
Omnicom's PR reorganization, Uber's social media reaction to the Kalamazoo shooting, Mark Penn, Paypal, and more.
Crisis communication
Credit Uber with restraint, not always its strong suit, in wake of Michigan shootings Credit Uber with restraint, not always its strong suit, in wake of Michigan shootings
Faced with the biggest tragedy in its history, Uber passed the test.
How long should brands stay silent on social media after a deadly crisis? How long should brands stay silent on social media after a deadly crisis?
After a driver allegedly killed six people in a shooting spree in western Michigan on Saturday, Uber shut down proactive social media marketing, except for tweeting a statement offering its condolences. How long should it, or other brands facing deadly crises, stay silent?
Experts: Uber smart to keep mum after driver arrested for Kalamazoo shooting spree Experts: Uber smart to keep mum after driver arrested for Kalamazoo shooting spree
If the ride-hailing service proactively communicates about its background checks or suggests how it could improve them, it risks looking defensive or like it has a problem with its safety procedures.
3 tactics to align communications pros and leaders before, during, and after a crisis 3 tactics to align communications pros and leaders before, during, and after a crisis
Preparing with, learning about, and educating organizational leaders is key to an efficient and effective crisis comms response, writes Cleveland Clinic executive director, corporate communications, Eileen Sheil.
Reactions reactions
More than Like: Facebook adds 5 Reactions More than Like: Facebook adds 5 Reactions
Chevy releases Facebook-themed ad to coincide with the debut of Love, Sad, Haha, Wow, and Angry buttons. What do the expanded options mean for brands?
How 6 brands reacted to Facebook's new Reactions How 6 brands reacted to Facebook's new Reactions
Brands get emotional about Facebook's new emoticons.
Your call: What's your reaction to Facebook Reactions? Your call: What's your reaction to Facebook Reactions?
Like, Love, Haha, Wow, Sad, Angry, or something else? Let us know.
Buzzed-about news
PayPal reevaluates global product PR, US comms PayPal reevaluates global product PR, US comms
As it emphasizes the transformation of the financial system from one based on physical cash to the digitization of money, PayPal is seeking a PR AOR for global product and US comms.
Everywhere you look, brands are talking about Fuller House Everywhere you look, brands are talking about Fuller House
Nostalgic social media teams took to Twitter to celebrate the Full House reboot.
Lesson time: Merriam-Webster schools Trump after tweet typos Lesson time: Merriam-Webster schools Trump after tweet typos
The Donald obviously didn't learn to spell at Trump University.
Lesson from #MWC16: Time for brands to get on board with VR Lesson from #MWC16: Time for brands to get on board with VR
The Mobile World Congress is no longer just about smartphones. Virtual reality and 360-degree video are coming - and brands should get ready.
Budweiser creates apology cakes for designated drivers on behalf of Super Bowl party-goers Budweiser creates apology cakes for designated drivers on behalf of Super Bowl party-goers
The apology cake photos were posted on Imgur, as part of Budweiser's Give a Damn campaign to fight drunk driving.
Hill+Knowlton Strategies hands keys to health practice to Penny Mitchell Hill+Knowlton Strategies hands keys to health practice to Penny Mitchell
Mitchell has worked at firms including dna Communications, FleishmanHillard, and Porter Novelli.
Cisco's David McCulloch to join GE Cisco's David McCulloch to join GE
The senior director of corp comms at Cisco tweeted Tuesday night that he's taking a new role at GE next month.
PRWeek UK
Eight steps PRs can take to prevent their pitch failing at the first hurdle Eight steps PRs can take to prevent their pitch failing at the first hurdle
Journalists can be rude, self-obsessed, hugely-entitled, 'the-world-revolves-around-me' complete *******, writes Tim Johns, a producer on the Jeremy Vine show.
EU referendum: To declare or not to declare - that is the question for business EU referendum: To declare or not to declare - that is the question for business
The 'phoney war' over the EU referendum came to an abrupt end last weekend when David Cameron announced the long-awaited details of his torturous negotiations with European leaders and set a date of 23 June for the country to go to the polls on the question of whether to stay in or leave the union.
PRWeek Asia
Burson-Marsteller makes APAC regional appointments Burson-Marsteller makes APAC regional appointments
Barry Wong joins as managing director of creative and innovation, and Judith Ostronic is appointed managing director, regional comms and operations
Weber Shandwick launches Powell Tate in Australia Weber Shandwick launches Powell Tate in Australia
Jacquelynne Willcox will lead specialist public affairs agency in Sydney
Long reads
Marketing to the T: Brands get inclusive of transgender consumers in LGBT marketing Marketing to the T: Brands get inclusive of transgender consumers in LGBT marketing
After years of successful LGBT efforts -- especially last year's watershed for the transgender community -- brands are working on authentic ways to be more inclusive of the latter, but legal issues can still provide barriers.
The New Influencers The New Influencers
Whether dispensing trendy fashion advice, delivering an important message of inclusion, or making kittens fight with lightsabers, brands are counting on this group to build an authentic bond with Gen Z - often in just eight seconds or less.
   

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