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Long reads on Wells Fargo and energy comms; Mark Penn's next job; Week in review

US Weekender
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US Weekender | June 20th 2015
Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights the biggest trends in the communications industry over the past seven days. Enjoy your weekend!

In Cannes – or wish you were? PRWeek is on the ground at the Cannes Lions Festival of Creativity. Here’s a guide to five things to watch while in the South of France.

Of course, the festival is a great opportunity for brands and agencies alike to get familiar with new talent and talk about the latest hiring trends. Check out this list of 10 things that recent college graduates should be doing to get their first jobs and start their careers on the right track by Burson-Marsteller’s Alan Sexton.

Another hot topic is sure to be the future of Twitter. Years after the microblogging platform changed the communications world, many marketers are beginning to look beyond the service to other apps. Some say Twitter just isn’t as important to brands as it used to be.

Weekend Long Reads
Suris' challenge: earn trust back for Wells Fargo Suris' challenge: earn trust back for Wells Fargo
Energy Roundtable: Effective storytelling in a scrutinized environment Energy Roundtable: Effective storytelling in a scrutinized environment
Mark Penn's Next Move
Mark Penn exits Microsoft to found investment firm Mark Penn exits Microsoft to found investment firm
6 questions for Mark Penn as he departs Microsoft 6 questions for Mark Penn as he departs Microsoft
The PR Week 6.18.2015: Mark Penn's new role post-Microsoft The PR Week 6.18.2015: Mark Penn's new role post-Microsoft
Points of View
5 things to look out for at Cannes 5 things to look out for at Cannes
Campaigns are great, but live experiences make memories that last Campaigns are great, but live experiences make memories that last
Top Clinton aides: 'Who will fight for you?' will define 2016 race Top Clinton aides: 'Who will fight for you?' will define 2016 race
Under pressure? Then take a breath Under pressure? Then take a breath
Buzzed-About News
Why Twitter is no longer trending for brands Why Twitter is no longer trending for brands
Twitter changed everything. But amid trouble growing its revenue base, the platform just isn't as important for PR pros as it used to be.
Toyota backs Julie Hamp after drug arrest in Japan Toyota backs Julie Hamp after drug arrest in Japan
"We're confident this will get behind [Hamp] quickly," said Toyota Motor North America CCO Scott Vazin.
Campbell Ewald replaces Weber Shandwick on $50m-a-year Covered California account Campbell Ewald replaces Weber Shandwick on $50m-a-year Covered California account
The health benefits exchange also retained Ogilvy Public Relations for its $2-million-a-year communications account.
Ketchum tackles sports crises head-on with new specialty Ketchum tackles sports crises head-on with new specialty
FIFA corruption. Head injuries and domestic violence in the NFL. Donald Sterling. There's no shortage of sports crises to trouble organizations and sponsors.
Stephanie Agresta to exit MSLGroup Stephanie Agresta to exit MSLGroup
She has served as global practice director for social media and digital since late 2012.
Heineken USA taps Tara Rush for top comms role Heineken USA taps Tara Rush for top comms role
She is replacing Stacey Tank, who left earlier this year for Home Depot, as the brewer's top comms executive in the US.
Shazam comms leader Brendan Lewis exits after six months to join Pramana Shazam comms leader Brendan Lewis exits after six months to join Pramana
Shazam will not become a client of Pramana following Lewis' departure.
The PR Week Podcast
The PR Week 6.18.2015: Mark Penn's new role post-Microsoft The PR Week 6.18.2015: Mark Penn's new role post-Microsoft
Mark Penn leaves Microsoft, an update on FIFA's in-house PR team; Sprint hires Golin for strategic comms work; and the latest on the race for the White House.
   

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