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PRs praise Sharapova; Last chance for PRWeek Awards tix; International Women's Day

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US Weekender | March 12th 2016

Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights trends in the communications industry over the past seven days.

The biggest night in PR, the PRWeek Awards, are Thursday night! Need last-minute tickets? Go here.

Russian tennis superstar Maria Sharapova entered reputation management mode on Monday after confirming her failure of a drug screening in January. Sharapova’s communications strategy was praised by several experts; it was even suggested her response could serve as a case study for future reputational crises. Brands were not completely placated by Sharapova’s actions. Although some commentators urged caution, sponsors Nike and Porsche suspended sponsorships shortly after her announcement.

Tuesday was International Women’s Day, and though progress toward gender equality in the PR industry has certainly been made, more work remains to be done. The pay gap between male and female PR professionals still exists at all levels of experience, and just one in ten senior staff at the world’s top 500 companies (across all industries) are women.

The Sharapova response
Why the 'Sharapova response' will go down as a crisis communications blueprint Why the 'Sharapova response' will go down as a crisis communications blueprint
The tennis star's forthrightness is a case study in proper reputation management. It's a stunningly bold and mature handling of the crisis, especially considering her youth.
Sharapova masterful in press conference, but it might not be enough for a comeback Sharapova masterful in press conference, but it might not be enough for a comeback
Crisis communications experts immediately hailed the tennis star's press conference on Monday. Yet it may take a year or two to see whether it was actually a success.
Your call: Should brands stand by Maria Sharapova after her failed drug test? Your call: Should brands stand by Maria Sharapova after her failed drug test?
Share your views on whether sponsors should drop her immediately, keep her on, or something else.
Nike, Tag Heuer, Porsche act on Maria Sharapova's drug test admission Nike, Tag Heuer, Porsche act on Maria Sharapova's drug test admission
The brands parted ways with the tennis star on Tuesday after she admitted failing a drug test.
Sharapova sponsor: We will work with 'courageous' star for many more years Sharapova sponsor: We will work with 'courageous' star for many more years
The CEO of Maria Sharapova's racquet sponsor Head has said he "looks forward to many more years of working with Maria", as other sponsors abandon the star over her positive drug test - also calling the star "honest and courageous" over her handling of the issue.
Podcast
The PR Week 03.11.2016: The Sharapova Response; Adobe's Golin get The PR Week 03.11.2016: The Sharapova Response; Adobe's Golin get
Maria Sharapova gets in front of her failed drug test, Adobe brings on Golin, Kraft's crafty marketing tactic, and more.
Gender diversity
A call to action on gender diversity A call to action on gender diversity
This Tuesday's global celebration of women and call for gender equality is a stark reminder that affirmative action is required to make genuine changes to the marketing and communications industries.
Brands take on gender inequality on International Women's Day Brands take on gender inequality on International Women's Day
Brands representing various industries tweeted in support of International Women's Day on Tuesday, especially those in the tech sector.
How to fix PR's gender salary gap How to fix PR's gender salary gap
According to the 2016 PRWeek, Bloom, Gross & Associates Salary Survey, the annual median salary of male PR practitioners can be as much as $45,000 higher than their female counterparts.
International Women's Day: Why it shouldn't be 'us versus them' International Women's Day: Why it shouldn't be 'us versus them'
As a woman, do I feel we need an International Women's Day? Do I feel proud that my achievements are being celebrated - or do I feel that it denigrates other people through exclusion?
Only a tenth of senior leaders in world top 500 companies are women: Weber Shandwick Only a tenth of senior leaders in world top 500 companies are women: Weber Shandwick
The PR agency's Gender Forward Pioneer Index 2016 report also found that the most admired companies have a higher proportion of female leaders
Food & beverage
Kraft fesses up: We tricked you into buying our 'new' Mac & Cheese Kraft fesses up: We tricked you into buying our 'new' Mac & Cheese
Why Kraft nixed any promotions for its revamped Mac & Cheese - until this week.
How Peeps is marketing to millennial moms How Peeps is marketing to millennial moms
Kathleen Parker, VP of marketing at Peeps parent Just Born Quality Confections, tells Diana Bradley why the marshmallow chicks need millennial moms.
BrewDog seeks US PR agency as it targets American expansion BrewDog seeks US PR agency as it targets American expansion
BrewDog, the fast-growing UK craft brewer and bar operator, is seeking a US PR agency as it targets major expansion in America.
Ketchum launches specialty group Cultivate to service organic food sector Ketchum launches specialty group Cultivate to service organic food sector
Omnicom firm sets its sights on a sector that is expected to grow into a $226 billion industry by 2018.
Buzzed-about news
What's next in the legal fight between the PR industry and New York State What's next in the legal fight between the PR industry and New York State
Legal experts say the next 10 days are critical if the industry wants to turn back efforts by the state Joint Commission on Public Ethics that would redefine some PR activities as lobbying.
What to expect at SXSW 2016: Obama, Generation Z, and next-gen tech What to expect at SXSW 2016: Obama, Generation Z, and next-gen tech
The chief executive of Lost Boys shares his picks for the best events and trends to watch out for at SXSW this year.
JWT CEO Gustavo Martinez denies suit's allegations of racist and rape jokes JWT CEO Gustavo Martinez denies suit's allegations of racist and rape jokes
A lawsuit filed by the agency's top communications executive claims the CEO laughed about raping female staffers and called black people "monkeys."
Outage affects ProfNet, PR Newswire for Journalists platforms
Parts of the site have been down since Thursday morning. The issue is expected to be corrected by end of day Friday.
The Femmy Awards' PR team reveals how to sell out an event The Femmy Awards' PR team reveals how to sell out an event
Host Dita Von Teese and targeted media coverage helped the awards ceremony attract a record number of attendees.
Convergence is accelerating. Add skills, consolidate vendors Convergence is accelerating. Add skills, consolidate vendors
The communications organization of the future needs to take shape right now. And that goes beyond a greater commitment to data and analytics, writes PulsePoint Group cofounder and principal Bob Feldman.
Instagram snaps up Jessica Kleiman as first consumer comms director Instagram snaps up Jessica Kleiman as first consumer comms director
"My Instagram feed will likely get a lot more interesting," she said on the photo-sharing social network this week.
LA is a hipster paradise, says a new tourism campaign aimed at millennials LA is a hipster paradise, says a new tourism campaign aimed at millennials
Shop for vinyl and Instagram your lunch in the City of Angels, says a new campaign from Prettybird.
Coyne to educate public about opioid alternative Exparel Coyne to educate public about opioid alternative Exparel
It is estimated that one in every 15 patients who receives prescription painkillers or narcotics following surgery ends up using the medications long-term. Exparel's campaign sets out to give patients another option.
PRWeek UK
BP calls time on long and often controversial Tate sponsorship BP calls time on long and often controversial Tate sponsorship
BP has decided to end its high profile and often controversial sponsorship of the Tate collection of galleries after almost three decades but denies it is in response to years of protests against the deal.
Alastair Campbell: Reputation is not all about the media any more Alastair Campbell: Reputation is not all about the media any more
Alastair Campbell, the former press secretary to Tony Blair, has told a London audience that people should be less concerned by their reputation in the media - and opining that it is no longer possible to control the media agenda in the way he did in his heyday.
PRWeek Asia
Inside in-house: Groupon's APAC head of comms on engaging consumers and 'storysharing' Inside in-house: Groupon's APAC head of comms on engaging consumers and 'storysharing'
Groupon aims to offer people the best experiences in their city. Amy Glancey, head of communications, APAC at the daily deals site, explains how she measures success and why April Fool's Day is giving her sleepless nights.
Independent agencies aplenty in Asia despite rampant M&A activity: PROI Independent agencies aplenty in Asia despite rampant M&A activity: PROI
Jean-Leopold Schuybroek, chair of global development at the Public Relations Organisation International, said Asia is a key growth area for the network and large network acquisitions will always be a factor it is up against.
Long reads
The PRWeek 2016 Salary Survey The PRWeek 2016 Salary Survey
This year's Salary Survey, conducted in partnership with Bloom, Gross & Associates, finds an emboldened workforce secure in the knowledge that advancement opportunities -- and higher pay -- are available in the comms industry. As Chris Daniels reports, the onus is on employers to dig deep to keep or corral the best talent.
Marketing to the T: Brands get inclusive of transgender consumers in LGBT marketing

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