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WPP, Daily Mail and SnapChat launch digital content agency, Edelman to innovate brands - focus on peer-to-peer comms, PR chiefs seek Twitter for breaking news but traditional media 'more influential'

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UK Daily | June 23rd 2015
Ten things you need to know today
1. WPP, Daily Mail and SnapChat launch digital content agency Truffle Pig
2. Edelman to innovative brands: Focus on peer-to-peer comms
3. PR firms win at Cannes in non-PR categories
4. Global Power Book: PR chiefs seek Twitter for breaking news, but traditional media 'more influential'
5. Hope&Glory hand-picked to B&Q it
6. Countdown to PRWeek's European internal comms conference in Amsterdam
7. 'Brands shouldn't act as a buddy on social media' says Snapchat's Evan Spiegel
8. Samantha Morton: "Women need more education to become masters of our trade"
9. Global Power Book: PR chiefs reveal literary ambitions
10. Denial is the "enemy" of crisis management
Afternoon reads
More women at Cannes but industry still falling short of balanced view of society More women at Cannes but industry still falling short of balanced view of society
I first heard the phrase "pattern recognition" at SXSW this year. Jennifer Hyman, co-founder of Rent the Runway, was on a panel about the future of retail, and they were discussing whether the Airbnb concept would have been funded if it had been pitched by a woman.
Sorrell and Levy on talent, social good, and the Young Lions Health Award Sorrell and Levy on talent, social good, and the Young Lions Health Award
UNICEF and Unilever teamed up with Cannes Lions to discover the next generation of young creative talent and empower them to focus their skills on strengthening health systems in the developing world.
Where was PR at Cannes Health? Where was PR at Cannes Health?
The Cannes Health Lions featured some amazing and very creative work, but PR firms were conspicuous by their absence from the competition.
Five things you may have missed
1. PRWeek outlines biggest players in world PR with launch of Global Power Book
2. Edelman and Ketchum lead nominations for PR Lions as Cannes Lions gets under way
3. Global Power Book: Talent is sector's biggest challenge
4. Skyscanner changes PR strategy with Fishburn appointment
5. Airbus Group ends 20-year UK PR relationship as Powerscourt secures corporate brief

Senior Account Executive/ Account Manager , Local Dialogue
£20-30k pa dependent on experience + bonus package, London (South), London (Greater)
Entertainment PR: Account Manager - £35K, Central London! , Reuben Sinclair
£35000 per annum + impressive company benefits package, London
Account Manager / Senior Account Manager , Rooster PR
Dependent on experience + excellent benefits, London (Greater) / London (Central), London (Greater) / London (South), London (Greater)
Account Manager , Blue Communications Ltd
£27-£33k depending on experience., Oxford
Senior Account Manager - fashion, lifestyle, fitness - global agency - London - £22-27k , Workfish
£22,000 - £27,000 + bens and package, London (Central), London (Greater)
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