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PR 'blighted by case studies', Cohn & Wolfe leads WPP, HSBC's hopes on PR talent, Make it big in China, The Times' Hillsborough apology, Lego, #100daystogo

UK Daily
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UK Daily | April 28th 2016
Ten things you need to know today
1. PR 'blighted by case studies' and not strategic enough, says UK government comms chief
2. Cohn & Wolfe strong but North America down as growth slows in WPP PR wing
3. HSBC HR chief hopeful for 'new generation of natural born communicators'
4. New government comms framework to allow more open dialogue with agencies
5. Does the ban on McDonald's show Labour as red in tooth and claw?
6. Want to make it big in China? It's hard - and local journalists expect travel expenses
7. The Times apologises for not leading on Hillsborough inquest
8. Lego VC: Denying Ai Weiwei bricks "a mistake"
9. New head of public affairs to join Thomas Cook from ABTA in July
10. 100 days until Rio Olympics: Team GB kit launch and more brand and PR activity
P R O M O T E D    C O N T E N T
Three ways behavioural science can identify the best messenger Click here to read the full story

PR people have always known that the messenger is just as important as the message. But in a world where most communications are direct to audience, how can you identify the messengers most likely to influence them?

Hill+Knowlton Strategies has harnessed the power of behavioural science to identify three vital criteria that a truly influential and compelling messenger should embody. Read the full story here.

Five things you may have missed
1. A good PR strategy might have saved BHS from oblivion
2. Holding company CEOs: Momentum, integration drive PR forward
3. Team GB stars brought in by Taylor Herring for Kellogg's Olympic campaign
4. Mutuals and challenger banks have better reputations, RBS the worst
5. US agency Brew Media Relations to open in UK after acquisition by Freuds

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