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PR pros slam Amtrak's crisis comms approach; What marketers can learn from Shaq dressing in Bubble Wrap

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US Weekender | May 16th 2015
Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights the biggest trends in the communications industry over the past seven days. Enjoy your weekend!

Amtrak was skewered this week for its response to the Tuesday night crash in Philadelphia that killed eight passengers. PR pro Andrew Brenner, who was on the train that crashed, called the railroad’s crisis comms approach “upsetting and annoying.” In the midst of this trouble, Amtrak is seeking a new communications leader – a big job for anyone brave enough to take it on.

David Letterman will exit the Late Show next Wednesday, leaving behind a late-night TV scene that looks very different than when he first took his place in the Ed Sullivan Theater. The post-Letterman late-night TV era will be digitally driven, and the pressure’s on PR pros to respond.

Did you catch Shaq on TNT’s Inside the NBA dressed in Bubble Wrap? Coyne PR and client Sealed Air, Bubble Wrap’s parent company, were behind that viral image, which proved the power of real-time marketing.

Amtrak's crisis
Amtrak crash response was just not good enough Amtrak crash response was just not good enough
The railroad has been rightly pilloried for the unpreparedness and insensitivity of its response to Tuesday's crash in Northern Philadelphia that saw eight people lose their lives and many others injured.
PR pro who survived Amtrak crash slams railroad's crisis comms efforts PR pro who survived Amtrak crash slams railroad's crisis comms efforts
PR pro Andrew Brenner survived the tragic Amtrak crash in Philadelphia this week.
Crisis communicators skewer Amtrak's crash response on Twitter Crisis communicators skewer Amtrak's crash response on Twitter
PR pros gave Amtrak failing grades on Twitter for not quickly incorporating social media and slowly releasing statements on the deadly Philadelphia crash.
The PR Week 5.15.2015: Amtrak in crisis The PR Week 5.15.2015: Amtrak in crisis
PR pros take Amtrak's crisis comms response to task; Whetstone joins Uber; the end of Mad Men
Empathy, patient privacy key for medical officials during a crisis Empathy, patient privacy key for medical officials during a crisis
Hospital officials are briefing the press about patients injured during the deadly train crash in Philadelphia on Tuesday night. Here are some tips for staying on-message and protecting patient privacy from medical comms experts.
Thought-provoking reads
Social media, not a quick wit, to rule post-Letterman late-night world Social media, not a quick wit, to rule post-Letterman late-night world
The rules have changed for late-night TV. Segments must have a lifespan that goes well beyond the 11:35pm time slot. The pressure's on PR pros to respond.
Shaq's Bubble Wrap bit was classic earned media Shaq's Bubble Wrap bit was classic earned media
Coyne proved the power of real-time marketing with Shaq and Bubble Wrap this week.
Bright future: Eight holding company chiefs on the future of PR Bright future: Eight holding company chiefs on the future of PR
As disciplines continue to converge, integrated offerings by PR firms are the driving force behind corporate strategies, say the CEOs of the industry's largest holding companies.
Buzzed-about news
Google's Whetstone joins Uber to lead policy and communications Google's Whetstone joins Uber to lead policy and communications
Weber Shandwick expands in Latin America with Mexico City office Weber Shandwick expands in Latin America with Mexico City office
Engadget, TechCrunch editors: We promise not to change after Verizon deal Engadget, TechCrunch editors: We promise not to change after Verizon deal
The key to CP+B's buzz-building strategy for Domino's: emojis, lots of emojis The key to CP+B's buzz-building strategy for Domino's: emojis, lots of emojis
'Office-esque' Web series helps Newtons get rid of the fig 'Office-esque' Web series helps Newtons get rid of the fig
Video
Watch: Twelve agency CEOs on the state of PR Watch: Twelve agency CEOs on the state of PR
Chief executives from the largest global PR firms reflect on the year that was and look ahead to the future.
   

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