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Britain to leave EU: PR industry reacts, UN unites holding firms in Cannes, Flack gets the gossip from the Lions, Unilever launches #unstereotype

UK Daily
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UK Daily | June 24th 2016

Eight things you need to know today

1. Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt
2. Brexit: EU PRs see uncertainty, a public affairs boost and an opportunity for Dublin
3. UN chief Ban Ki-moon unites holding firms behind Sustainable Development Goals
4. Flack on Friday: Freud's yacht, Edelman's cheese, and more gossip from Cannes
5. Unilever launches #unstereotype scheme to banish gender stereotyping in marketing
6. H+K launches Sherlock+ influencer tool to move beyond 'usual suspects'
7. Nissan reorganizes global comms function
8. Watch: romans, convicts and fast cars surprise the public in giffgaff 'freedom' stunt
PRWeek's EU Referendum panel
Initial anxiety is natural, but Brexit can be good for our creative industries Initial anxiety is natural, but Brexit can be good for our creative industries
PRWeek EU Referendum Panel: The people have spoken and initial volatility will give way to big opportunities, says Brexit supporter and agency CEO Andrew Hayes.
We must learn lessons from the EU campaigns as we wake up to a nightmare We must learn lessons from the EU campaigns as we wake up to a nightmare
PRWeek EU Referendum Panel: As the nightmare begins for Gill Morris, the 'remain' supporter and public affairs chief says lessons must be learnt from the EU referendum campaign.
The first losers are pollsters and strategists, but the biggest losers are the British public The first losers are pollsters and strategists, but the biggest losers are the British public
PRWeek EU Referendum Panel: I am in shock, writes pro-EU PR boss Gavin Devine, at a result that has lots of losers.
Five things you may have missed
1. EBay appoints Porter Novelli for EMEA b2b and corporate comms brief
2. Garish suits, 'real people', rain: EU vote campaigns reach final furlong
3. Brands' lack of purpose endangers consumer relationships, says Edelman
4. VaynerMedia CEO 'stunned and angry' about 'attractive women only' Cannes party invitation
5. PR Lions winner defends campaign from accusations of bad science
P R O M O T E D    C O N T E N T
The importance of understanding language and culture when managing an international crisis Click here to read the full story

99% of communication executives with an international role are confident they communicate the sensitive messages of a crisis situation across local markets by taking consideration of cultural nuances. However mistakes continue to happen, mainly due to cultural misinterpretation or mistranslations.

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