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Asda to end Freuds contract, consumers trust traditional media over celebrity endorsements, 'Bake Off' outrage risks giving Channel 4 a soggy bottom

UK Daily
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UK Daily | September 16th 2016

10 things you need to know today

1. Asda to end Freuds contract after retailer gets new corporate affairs chief and CEO
2. Outrage at 'Bake Off' move risks giving Channel 4 a soggy bottom
3. FTI Consulting formalises global affiliate network, extending reach to 100 countries
4. Consumers trust traditional media over celebrity endorsements
5. Want expert PR career advice? Sign up to PRWeek UK's live online Q&A
6. Industry Voice: 'The new PRCA name shows we represent everyone in this industry'
7. Flack on Friday: Michael Stewart's successor at Edelman, Firefly's fire flight, a cute PR puppy
8. Newington nabs CBI's comms director to lead corporate affairs
9. Hanover's new creative agency The Playbook hires Pitch's Meakin as first head of sport
10. In brief: PRCO hired for New York developments, Groupon's Glancey's new role, Nexbridge hires Rule 5
Meet The New Influencers
New influencers: changing the face of PR and marketing New influencers: changing the face of PR and marketing
The young stars of social media are offering brands a lower-cost and more effective alternative to traditional celebrity or media endorsements.
Revealed: PRWeek's 50 hot new influencers Revealed: PRWeek's 50 hot new influencers
Social media has generated its own stars, but now that the first wave has gained fame, which of the next generation will hold most sway? PRWeek unveils its 50 hot new influencers.
From the editor-in-chief: The PR industry must adapt to influencers or become lost as the map is redrawn From the editor-in-chief: The PR industry must adapt to influencers or become lost as the map is redrawn
At PRWeek, we have spent much of the summer analysing the changing patterns of influence in society, which have an impact on anyone working in marketing, PR and media today.
Five things you may have missed
1. Edelman ups Michael Stewart to global vice chair
2. Social Media Week: Influencer marketing no panacea to rise of ad-blockers
3. What's the secret to a great modern PR campaign? Get inspired and informed at PRWeek UK seminar
4. PMQs Twitter round-up: Grammar schools, Brexit and Christmas
5. Housing group L&Q hires Grayling for new 600-home London development
P R O M O T E D    C O N T E N T
Brand A&R: The future of influencer marketing? Click here to read the full story

If brands want to control the way they are viewed online, they need to get into the A&R business and recruit the most influential consumer-generated content stars. Not convinced? Read the top five reasons for brands to get into A&R and a case study from Channel 5 here.

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