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The industry's call for diversity; Big wins for M Booth and Edelman; Wells Fargo's damage control

US Weekender
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US Weekender | October 1st 2016

Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights trends in the communications industry over the past seven days.

It’s no secret that more diversity is needed in the PR industry, and major clients are leading the charge, with companies such as HP and General Mills demanding more diversity at their partner agencies. HP also recently made the decision to give Edelman more business, and in another major account move, General Motors moved its GMC and Buick account to M Booth.

Top financial-sector communicators also have ideas for how Wells Fargo can recover from its unauthorized account scandal, which, unlike the financial crisis of the last decade, has placed the spotlight on only one bank. One agency leader thinks John Stumpf, Wells Fargo’s CEO, should resign. 

Finally, don't forget Monday is the deadline for submissions to the PRWeek Awards - click here to make sure your best work is up for recognition.

The new diverse reality
Welcome to the new diverse reality Welcome to the new diverse reality
Progressive clients such as HP and General Mills are blazing a trail in requiring their agency partners to be truly diverse - could this finally mark the tipping point in the drive toward inclusion at all levels of the agency sector?
POLL: Clients are calling for agency diversity, but is any progress being made? POLL: Clients are calling for agency diversity, but is any progress being made?
Cast your vote in PRWeek's latest poll.
Crisis management
How Wells Fargo can dig out of a financial crisis all its own How Wells Fargo can dig out of a financial crisis all its own
The scandal resulting from Wells Fargo employees setting up millions of fake accounts could have a residual effect on the rest of the financial sector's reputation. It should enact a complete culture change in response, say financial communications experts.
Developing a 'reputation mindset' among leaders Developing a 'reputation mindset' among leaders
Eileen Sheil, executive director of corporate communications, Cleveland Clinic, urges PR pros to be more protective of their company's public perception before a comms disaster strikes.
Fresh campaigns
What happened when Mezzetta used influencers to beef up its content library What happened when Mezzetta used influencers to beef up its content library
Mezzetta partnered with agency Linqia to create a three-phase campaign with social influencers in food, parenting, and lifestyle verticals.
Watch: Why embrace a crazy election year? Frito-Lay's CMO explains Watch: Why embrace a crazy election year? Frito-Lay's CMO explains
Doritos is tying a branded promotion to a presidential election for the first time this year. Jennifer Saenz, the company's North American SVP and CMO explains why.
Opinion
Allo: The rise of social adjacent intelligence Allo: The rise of social adjacent intelligence
This new form of AI won't be a substitute for our own brain power, but rather a form of social adjacent intelligence to help us respond and post faster, funnier, smarter, more relevant, pithier, and more effectively.
Podcast
The PR Week 09.30.2016: Axis' new CCO, the blowout presidential debate, and M Booth lands Buick, GMC The PR Week 09.30.2016: Axis' new CCO, the blowout presidential debate, and M Booth lands Buick, GMC
PRWeek's editorial team discusses the latest headlines and industry news with Axis Captial's newly appointed chief communications officer, Joe Cohen.
Big account wins
General Motors' Buick, GMC bring on M Booth as PR AOR General Motors' Buick, GMC bring on M Booth as PR AOR
Weber Shandwick, MSLGroup, and John Doe previously worked on the two brands.
HP picks Edelman for $14 million product and corporate comms brief HP picks Edelman for $14 million product and corporate comms brief
HP is ending its relationships with Omnicom-owned PR agencies FleishmanHillard and Porter Novelli, the latter after 28 years.
In profile: 2016's most powerful
Janice Kapner, SVP, corporate communications, T-Mobile: Power List 2016 Janice Kapner, SVP, corporate communications, T-Mobile: Power List 2016
2016 rank: 33
Stuart Smith, global CEO, Ogilvy Public Relations: Power List 2016 Stuart Smith, global CEO, Ogilvy Public Relations: Power List 2016
2016 rank: 29
Barry Caldwell, SVP, corporate affairs and chief legal officer, Waste Management: Power List 2016 Barry Caldwell, SVP, corporate affairs and chief legal officer, Waste Management: Power List 2016
2016 rank: 32
Fred Cook, CEO, Golin: Power List 2016 Fred Cook, CEO, Golin: Power List 2016
2016 rank: 23
Sally Susman, EVP, corporate affairs, Pfizer: Power List 2016 Sally Susman, EVP, corporate affairs, Pfizer: Power List 2016
2016 rank: 47
GE's Deirdre Latour
Imagination put to work: How Deirdre Latour is redefining GE's comms unit Imagination put to work: How Deirdre Latour is redefining GE's comms unit
From the moment she rose to the top comms spot, GE’s new CCO has directed a daunting global task list — from a multibillion-dollar acquisition to the controversial relocation of the company’s headquarters — with the poise, panache, and leadership of a seasoned pro.
PRWeek Awards: Deadline approaching!
PRWeek US Awards 2017 launch - deadline for entries Oct 3 PRWeek US Awards 2017 launch - deadline for entries Oct 3
This year's awards have been upgraded to include five new categories that will further highlight exceptional achievement across integration, marketing, creativity, and content.
Charlene Wheeless to chair 2017 PRWeek US Awards jury Charlene Wheeless to chair 2017 PRWeek US Awards jury
Bechtel Corporation's principal VP of global corporate affairs will oversee a stellar panel of 100 judges across the in-house, agency, and service sectors of the communications industry.
Agency deep dives
APCO Worldwide: PRWeek Global Agency Business Report 2016 APCO Worldwide: PRWeek Global Agency Business Report 2016
Challenging economic conditions in Europe prevent firm fromachieving larger growth after significant leadership change.
Hill+Knowlton Strategies: PRWeek Global Agency Business Report 2016 Hill+Knowlton Strategies: PRWeek Global Agency Business Report 2016
A change in content drivers and a revamped regional management structure for the U.S. should drive revenue growth, says global CEO.
FTI Consulting: PRWeek Global Agency Business Report 2016 FTI Consulting: PRWeek Global Agency Business Report 2016
Global revenue for FTI Consulting's strategic communications unit was flat year on year.
Weber Shandwick: PRWeek Global Agency Business Report 2016 Weber Shandwick: PRWeek Global Agency Business Report 2016
Integrated global work and expanded worldwide offerings for clients fuels double-digit growth for the IPG behemoth.
Buzzed-about news
Hotwire burnishes North American tech chops by buying Eastwick Hotwire burnishes North American tech chops by buying Eastwick
The deal will increase London-based Hotwire's size by revenue by 40%.
Sheryl Sandberg: 'Content policy on Facebook is challenging' Sheryl Sandberg: 'Content policy on Facebook is challenging'
In a press Q&A, Facebook discusses video ad metrics, editorial judgment, and ads with sound.
Which pharma firm has the healthiest presence on social media? Which pharma firm has the healthiest presence on social media?
A study of the social media activity of the world's biggest pharmaceutical firms finds that Lilly is the most active, but two other companies achieve more than twice as much engagement with significantly fewer posts.
Unilever plots in-house branded content division Unilever plots in-house branded content division
Like Mondelez and PepsiCo, the CPG giant is taking control of its own editorial with U-Studio.
CFA Institute replaces FleishmanHillard with Ogilvy as PR AOR CFA Institute replaces FleishmanHillard with Ogilvy as PR AOR
The investment professionals' association ended its relationship of seven years with incumbent FleishmanHillard when it teamed up with Ogilvy PR. It began working with the WPP firm this month on the five-year, seven-figure account.
PRWeek UK
Movember hires The Romans to make it mean more than just moustaches Movember hires The Romans to make it mean more than just moustaches
The Movember Foundation has appointed The Romans to promote the moustachioed men's health campaign in the UK this year.
Watch: #WeAreInternational shows higher education's diversity after Brexit vote Watch: #WeAreInternational shows higher education's diversity after Brexit vote
More than 100 universities have joined forces to produce a campaign called #WeAreInternational to welcome international students and promote the benefits of higher education.
Flack on Friday: Confessions of a Rolling Stones PR man, and punching Martin Shkreli in the face (for a good PR cause) ---------------------------

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