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Cameron: PR turned PM, SEC makes first UK acquisiton, Weber buys mobile firm, Theresa May's comms challenges, Pitch in Rio, new PR head at King's College Hospital

UK Daily
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UK Daily | September 13th 2016

Eight things you need to know today

1. Cameron: the best political communicator in a generation, or Blair-lite?
2. Italian PR firm SEC takes majority stake in Newington Communications
3. Theresa May has six comms priorities, half-way through her first 100 days
4. PR folk in Rio: Pitch helping Channel 4 amplify the Paralympics
5. Weber Shandwick acquires U.K. mobile and digital firm Flipside
6. Former Tony Blair adviser John McTernan joins Penn Schoen Berland
7. British Council loses comms director to King's College Hospital
8. In brief: Golin wins Vets Now, Griffiths leaves Instinctif, Maitland's Nomura hire
Meet The New Influencers
New influencers: changing the face of PR and marketing New influencers: changing the face of PR and marketing
The young stars of social media are offering brands a lower-cost and more effective alternative to traditional celebrity or media endorsements.
Revealed: PRWeek's 50 hot new influencers Revealed: PRWeek's 50 hot new influencers
Social media has generated its own stars, but now that the first wave has gained fame, which of the next generation will hold most sway? PRWeek unveils its 50 hot new influencers.
From the editor-in-chief: The PR industry must adapt to influencers or become lost as the map is redrawn From the editor-in-chief: The PR industry must adapt to influencers or become lost as the map is redrawn
At PRWeek, we have spent much of the summer analysing the changing patterns of influence in society, which have an impact on anyone working in marketing, PR and media today.
Five things you may have missed
1. Vote Leave PR lead and Cameron's former strategy chief join forces in new agency
2. Watch: Ikea and Hope&Glory create pop-up DIY restaurant
3. Teneo unites UK operations under new Teneo Blue Rubicon name
4. Game-changer? PRCA to compel members to report their gender pay gap
5. Inside in-house: Direct Line - big things with a small team
P R O M O T E D    C O N T E N T
Brand A&R: The future of influencer marketing? Click here to read the full story

If brands want to control the way they are viewed online, they need to get into the A&R business and recruit the most influential consumer-generated content stars. Not convinced? Read the top five reasons for brands to get into A&R and a case study from Channel 5 here.

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