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Kristine Fasnacht takes over AMAs amid Reddit user backlash, PR firms support launch of 7/7 anti-extremism campaign in schools, Plusnet replaces Kazoo with Kaper

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UK Daily | July 7th 2015
Ten things you need to know today
1. Kristine Fasnacht takes over AMAs amid Reddit user backlash
2. PR firms support launch of 7/7 anti-extremism campaign in schools
3. Plusnet replaces Kazoo with Kaper
4. Prosecutors in Japan to decide on Julie Hamp drugs charge
5. New West End Company appoints Bell Pottinger on retained basis
6. Jaguar drives global expansion with Wimbledon 2015 PR campaign
7. WPP buys majority stake in German PR agency Nicole Weber Communications
8. MSLGroup to offer free help to social enterprise ventures
9. Lingerie label Silent Assembly appoints Bright Light to manage PR account
10. Liverpool John Lennon Airport hires Tangerine for digital brief
Afternoon reads
Lord Seb Coe talks sponsorship, Olympics, politics and FIFA Lord Seb Coe talks sponsorship, Olympics, politics and FIFA
Former Olympian Lord Coe brings the ideal mix of political nous and business acumen to his role as chairman of sports-marketing firm CSM, which now incorporates Chime's PR shop Good Relations. He tells PRWeek how geopolitics and cultural differences will transform the sporting landscape and why the balance between sport and commerce must be preserved.
PR measurement is stuck in the past PR measurement is stuck in the past
The communications industry has been rebooted. As last month's Cannes Lions demonstrated, the creativity of the advertising sector has been augmented by the hard rigour of data science. Marketing, too, is being revolutionised by super targeting possibilities.
PRCA chief: If Cannes is an indicator, the future belongs to PR PRCA chief: If Cannes is an indicator, the future belongs to PR
PR's reputation on La Croisette is growing, so now it's time we took on the ad agencies.
Five things you may have missed
1. NME to become free weekly magazine as part of brand transformation
2. 2 Sisters Food Group hires Newgate for wide-ranging comms and public affairs brief
3. IPSO upholds Nicola Sturgeon complaint over 'misleading' Daily Telegraph story
4. Freuds hires ex-Isobar Seb Royce as chief creative officer
5. Agent Provocateur co-founder becomes majority stakeholder of 6 Hillgrove Public Relations

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