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PRWeek Conference proves industry's value; Another explosive week for Samsung; Brands new approach to Breast Cancer Awareness campaigns

US Weekender
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US Weekender | October 15th 2016

The 2017 PRWeek/Bloom, Gross & Associates Salary Survey is here! If you're interested in knowing how your salary stacks up against your PR peers, click here

PRWeek’s annual conference in New York on Thursday featured powerful industry perspectives. The day was filled with valuable insights, from Richard Edelman’s discussion on what PR pros can learn from the 2016 election to Cleveland Clinic CEO Toby Cosgrove’s talk about revolutionizing healthcare.

Also this week, Samsung made headlines when it discontinued production and sales of the Galaxy Note 7 smartphone. In another corporate crisis, one expert said Wells Fargo’s response suffered because it tried a strategy of gradualism.

PRWeek Conference
PR's value proposition is now undeniable PR's value proposition is now undeniable
The presence and perspectives of CEOs and CMOs at PRWeek's annual conference in New York yesterday proved once and for all that PR now has a seat at the table - now it must use it effectively.
Richard Edelman on what PR can learn from the 2016 election Richard Edelman on what PR can learn from the 2016 election
Lesson number one: Businesses are losing touch with the common person.
Girl Scouts' Acevedo: 'We take girl potential and add programming' Girl Scouts' Acevedo: 'We take girl potential and add programming'
The Girl Scouts of the U.S.A.'s interim CEO recalled how the organization was instrumental in her own success and said it can do the same for others.
Mars' and Arby's CMOs: Take risks, and don't underestimate the power of simplicity Mars' and Arby's CMOs: Take risks, and don't underestimate the power of simplicity
Simpler is better. That's an axiom both Arby's and Mars' M&M's brand found to be true in recent campaigns.
Cleveland Clinic's Cosgrove: Obamacare now 'part of the fabric' of the U.S. Cleveland Clinic's Cosgrove: Obamacare now 'part of the fabric' of the U.S.
Cleveland Clinic CEO Toby Cosgrove said at PRWeek's annual conference on Thursday that the Affordable Care Act is unlikely to be repealed. He also described how it's forced hospitals to change the way they communicate with their employees and patients.
Why Big Machine's CEO doesn't worry about what Taylor Swift does on social media Why Big Machine's CEO doesn't worry about what Taylor Swift does on social media
Scott Borchetta stressed at the PRWeek Conference on Thursday that he wants his label's artists to be themselves.
GE's CCO and CMO dish on their secrets to successful integration GE's CCO and CMO dish on their secrets to successful integration
The two division heads shared with an audience how they navigate the sometimes thorny relationship between comms and marketing and nurture a culture of teamwork.
Samsung's meltdown
5 things Samsung must do to salvage its reputation 5 things Samsung must do to salvage its reputation
Killing off the hazardous flagship is just the beginning of what has become the brand's biggest crisis to date, say industry experts.
Samsung should expect teasing, but reputation may not go down in flames long-term Samsung should expect teasing, but reputation may not go down in flames long-term
Samsung's decision to stop sales of its apparently flammable Galaxy Note 7, and warning to consumers that they should switch the phone off, may prove little more than an embarrassing blip, PRs suggest.
Timeline: How Samsung's Galaxy Note 7 flamed out Timeline: How Samsung's Galaxy Note 7 flamed out
Samsung said Tuesday that it is killing one of its flagship products after a month of safety hazards.
Why gradualism fails in crisis response Why gradualism fails in crisis response
Wells Fargo is the latest example of a company using gradualism to fix a crisis and ultimately paying a greater cost.
POLL: Will Samsung's Galaxy Note7 recall do long-term damage to the brand's reputation? POLL: Will Samsung's Galaxy Note7 recall do long-term damage to the brand's reputation?
Cast your vote in PRWeek's latest poll.
Campaigns
Beyond pink: Why Breast Cancer Awareness Month is different this year Beyond pink: Why Breast Cancer Awareness Month is different this year
The next generation of Breast Cancer Awareness campaigns are moving well past awareness to focusing on other aspects of fighting the disease.
How steakhouse Fogo de Chão avoided Rio Olympics FOMO How steakhouse Fogo de Chão avoided Rio Olympics FOMO
A case study on how Fogo de Chão stimulated consumer and media interest in the brand leading up to, during, and after the Olympics - all without being an official sponsor.
People moves
PR Council names Edelman global COO Matt Harrington as chair PR Council names Edelman global COO Matt Harrington as chair
Harrington has been on the board since 2013.
Citadel hires Brunswick's Julie Andreeff Jensen to lead corporate affairs, comms Citadel hires Brunswick's Julie Andreeff Jensen to lead corporate affairs, comms
She will replace Katie Spring as the top communications official at the financial institution.
Mars' David Kamenetzky exits to launch investment business Mars' David Kamenetzky exits to launch investment business
Andy Pharoah, SVP of corporate affairs, sustainability, and strategy at Mars segment Wrigley, is succeeding him.
Brunswick names Edelman veteran Christopher Hannegan to lead employee engagement Brunswick names Edelman veteran Christopher Hannegan to lead employee engagement
He also previously worked at Booz & Company and Bayer.
40 Under 40 Honorees
The PR Week 10.14.2016: 40 Under 40 honorees from SoulCycle, PayPal, MSLGroup stop by The PR Week 10.14.2016: 40 Under 40 honorees from SoulCycle, PayPal, MSLGroup stop by
Live from the PRWeek Conference, Frank Washkuch chats with three young executives about the event and the state of the industry.
40 Under 40 2016 40 Under 40 2016
Opinion
CSR for all of us: Encourage employee voting CSR for all of us: Encourage employee voting
In this chaotic presidential campaign, the stakes are too high for us as individuals or collectively as institutions to be passive.
In profile: 2016's most powerful
Ray Day, group VP, communications, Ford Motor Co.: Power List 2016 Ray Day, group VP, communications, Ford Motor Co.: Power List 2016
2016 rank: 9
Diane Pelkey, SVP, global communications and entertainment, Under Armour: Power List 2016 Diane Pelkey, SVP, global communications and entertainment, Under Armour: Power List 2016
2016 rank: 17
Stuart Smith, global CEO, Ogilvy Public Relations: Power List 2016 Stuart Smith, global CEO, Ogilvy Public Relations: Power List 2016
2016 rank: 29
Sally Susman, EVP, corporate affairs, Pfizer: Power List 2016 Sally Susman, EVP, corporate affairs, Pfizer: Power List 2016
2016 rank: 47
Michael Sneed, worldwide VP, global corporate affairs and CCO, Johnson & Johnson: Power List 2016 Michael Sneed, worldwide VP, global corporate affairs and CCO, Johnson & Johnson: Power List 2016
2016 rank: 42
Agency deep dives
Rankings tables: PRWeek Global Agency Business Report 2016
Data from more than 300 firms across seven regions - the US, UK, Asia-Pacific, the Americas, the Middle East, Africa, and Continental Europe.
Buzzed-about news
Tic Tac denounces lewd Trump comments Tic Tac denounces lewd Trump comments
Tic Tac became the second candy brand in weeks to distance itself from the Republican nominee, following Skittles' pushback against a tweet by Donald Trump Jr. last month.
McBee Strategic rebrands as Signal Group McBee Strategic rebrands as Signal Group
McBee has dropped its founder's name and put a focus on collaboration with rebrand to Signal.
Esurance revives 'election insurance' joke for debate-night sweepstakes Esurance revives 'election insurance' joke for debate-night sweepstakes
The company debuted the concept of home insurance for people planning their escape to another country last April Fools' Day.
Vogue blogger backlash underlines disconnect between media owners and influencers Vogue blogger backlash underlines disconnect between media owners and influencers
Criticism of bloggers may feel like an argument that belongs in the nineties, but the backlash to US Vogue's recent full-frontal attacks underline the media industry's struggle to come to terms with the rising power of digital influencers, writes Nicola Kemp.

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