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Global Power Book; How the ALS Association's comms leader kept cool during the Ice Bucket Challenge phenomenon

US Weekender
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US Weekender | July 11th 2015
Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights the biggest trends in the communications industry over the past seven days. Enjoy your weekend!

Last week, we showed off the 2015 edition of the Power List, ranking the top 50 most powerful people in US PR and communications. But we haven’t just limited our coverage to the US.

This weekend, take a few minutes to check out our Global Power Book, with need-to-know information on more than 300 of the world’s top communicators.

The feature also explains why President Obama is the most respected politician in the world in the eyes of PR leaders, and why Apple is the best-thought-of brand. We even look at PR pros’ favorite fictional journalist-wranglers.

Global Power Book
PRWeek outlines biggest players in world PR with launch of Global Power Book PRWeek outlines biggest players in world PR with launch of Global Power Book
Global Power Book: President Obama is PR chiefs' most respected politician Global Power Book: President Obama is PR chiefs' most respected politician
Global Power Book: Malcolm Tucker and CJ Cregg named as top fictional PRs Global Power Book: Malcolm Tucker and CJ Cregg named as top fictional PRs
Global Power Book: Apple most admired brand among PR leaders Global Power Book: Apple most admired brand among PR leaders
Global Power Book: Senior PR figures reveal how their jobs have changed Global Power Book: Senior PR figures reveal how their jobs have changed
Global Power Book: PR chiefs reveal literary ambitions Global Power Book: PR chiefs reveal literary ambitions
Global Power Book: PR chiefs seek Twitter for breaking news, but traditional media 'more influential' Global Power Book: PR chiefs seek Twitter for breaking news, but traditional media 'more influential'
Global Power Book: Talent is sector's biggest challenge Global Power Book: Talent is sector's biggest challenge
In-Depth Profile: Carrie Munk
Comms team goes all hands on deck amid ALS fundraising phenomenon Comms team goes all hands on deck amid ALS fundraising phenomenon
As the Ice Bucket Challenge went viral, Carrie Munk, chief marcomms officer for the ALS Association, kept cool to lead PR around a seismic social media fundraising effort.
Points of View
An industry best-kept secret: The personal wealth of PR agency owners An industry best-kept secret: The personal wealth of PR agency owners
Hamp affair will set back Japan's move to diversify business Hamp affair will set back Japan's move to diversify business
Time for the Clinton campaign to change course on media relations Time for the Clinton campaign to change course on media relations
Arby's vegetarian fun brings home the bacon Arby's vegetarian fun brings home the bacon
Buzzed-About News
How PR firms are getting ready to take advantage of the US-Cuba thaw How PR firms are getting ready to take advantage of the US-Cuba thaw
The US and Cuba are set to reopen embassies later this months after five decades. Yet for PR agencies, it's a bit more complicated than just planting their flags in the country.
Golin grows responsibilities for National Peanut Board to cover marketing, advertising Golin grows responsibilities for National Peanut Board to cover marketing, advertising
The Interpublic Group firm is the longtime PR AOR for the National Peanut Board.
How 7 brands threw virtual confetti on the US women's soccer team How 7 brands threw virtual confetti on the US women's soccer team
Brands such as Coca-Cola, Lyft, and Scholastic cheered on the US women's national soccer team on social media on Friday morning.
Kohler brings on Ketchum for wide-ranging comms account Kohler brings on Ketchum for wide-ranging comms account
The PR firm joins a roster made up of other Omnicom Group firms working on the Kohler business.
What Facebook's changes mean for marketers What Facebook's changes mean for marketers
Organic reach, video ads, and music, to name three things.
Arby's vegetarian fun brings home the bacon Arby's vegetarian fun brings home the bacon
The fast-food chain's vegetarian support effort highlights the benefits of adding humor to the brand marketing mix.
Visit California shops for Canada marketing support Visit California shops for Canada marketing support
The winning agency will support Visit California's marketing, communications, and PR efforts.
Procter & Gamble sells 43 beauty brands for $12.5b Procter & Gamble sells 43 beauty brands for $12.5b
Brands including Clairol and Max Factor will move from Procter & Gamble to Coty.
Giuliani faults NYSE for 'atrocious' crisis response to shutdown Giuliani faults NYSE for 'atrocious' crisis response to shutdown
Trading on the New York Stock Exchange was unexpectedly halted for more than three hours on Wednesday.
The PR Week Podcast
The PR Week 7.08.2015: Julie Hamp's release from prison The PR Week 7.08.2015: Julie Hamp's release from prison
Julie Hamp is released from prison in Japan; the backlash against Reddit from its users following Victoria Taylor's exit; Cannes wrap-up; and crises communications at Subway.
   

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