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Spun on Sunday: The week's must-read content from PRWeek

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UK Weekly | July 12th 2015
Insight you may have missed
Tackling the gender pay gap: The £65,000 question Tackling the gender pay gap: The £65,000 question
A new survey shows that the stubborn issue of the gender pay gap refuses to go away, despite the introduction of the Equal Pay Act 45 years ago. It reveals that men in the PR and comms industry are, on average, paid £10,000 more than women and that they receive a "staggering" £65,000 more in bonus payments than women in equivalent roles.
From athletics and cycling to football: Does more money in sport mean more problems? From athletics and cycling to football: Does more money in sport mean more problems?
As certain sports' profiles have risen, brands have thrown money at them to bask in the reflected glory. But bad behaviour has snowballed. Alex Benady looks at the links between a burgeoning global sports market and foul play in the industry.
Lord Seb Coe talks sponsorship, Olympics, politics and FIFA Lord Seb Coe talks sponsorship, Olympics, politics and FIFA
Former Olympian Lord Coe brings the ideal mix of political nous and business acumen to his role as chairman of sports-marketing firm CSM, which now incorporates Chime's PR shop Good Relations. He tells PRWeek how geopolitics and cultural differences will transform the sporting landscape and why the balance between sport and commerce must be preserved.
From the editor-in-chief: We're well-equipped to become major players From the editor-in-chief: We're well-equipped to become major players
The festival of sport taking place in the UK in the second half of 2015 represents untapped potential for the PR and marketing sector, writes PRWeek editor-in-chief Danny Rogers.
Cannes 2015 - 7 things we learned Cannes 2015 - 7 things we learned
PR made great strides on the French Riviera with the industry receiving more recognition than ever before, yet there are fears that creativity is being lost as the lines between sectors become increasingly blurred, finds Alex Benady.
Postcard from Myanmar Postcard from Myanmar
Opportunities to get your message across in Myanmar's media have improved significantly since the shackles on press freedom were loosened three years ago, says Graham Stewart, managing director at Bell Pottinger Myanmar.
Views from our contributors
Take the money or keep your principles: The moral dilemma for PRs Take the money or keep your principles: The moral dilemma for PRs
We have recently ceased working on a project. I'd like to say it was a mutual agreement brought about by creative differences, but that would be like saying we won't work for a tobacco company because we think cigarettes might be a bit unhealthy.
Social naivety put the brakes on support for Tube strike Social naivety put the brakes on support for Tube strike
From a quick scan of my Twitter feed yesterday morning, it would appear that most people's feelings towards yesterday's Tube strike ranged from mild annoyance to seething anger. How dare those greedy so-and-so's on £50k, working 36 hours a week, with 42 days holiday, ask for more money, went the general rhetoric.
Have companies lost their legal right to defend their reputations? Have companies lost their legal right to defend their reputations?
Without much fanfare, a new Defamation Act last year introduced what could be a significant obstacle for any business wishing to rely on its legal rights to defend and protect its reputation.
Osborne is auditioning for the star role with today's Budget Osborne is auditioning for the star role with today's Budget
Make no mistake about it, George Osborne is auditioning for the top role. Today's Budget confirms that the Chancellor has transformed himself into a formidable politician who could one day run the country. Delivering his seventh Budget, Osborne had three strategic aims.
Rebuilding trust not enough to save Barclays chief Antony Jenkins Rebuilding trust not enough to save Barclays chief Antony Jenkins
And so it is that Barclays has become the latest major bank to change its chief executive; joining the likes of Deutsche Bank, Credit Suisse and Standard Chartered as the sector continues to respond to the growing operational and reputational challenges that are driving its evolution.
PR measurement is stuck in the past PR measurement is stuck in the past
The communications industry has been rebooted. As last month's Cannes Lions demonstrated, the creativity of the advertising sector has been augmented by the hard rigour of data science. Marketing, too, is being revolutionised by super targeting possibilities.

PR Account Executive , AF Selection
£16000 - £18000 per annum, Manchester
Account Director , Prospect Resourcing Ltd
£40K - £50K, London (Greater)
Account Manager- Property PR - Top 10 Agency , Reuben Sinclair
£28000 - £35000 per annum + Excellent company benefits, City of London
Head of Public Relations & Communications , PR Futures
£75-£80k+bonus OT £96K, London (Central), London (Greater)
Digital PR & Outreach manager , Infogr8
£30,000-£35,000 per annum + bonus, Clerkenwell, London
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