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The implications of fake news; Awards finalists and Hall of Famers; the state of advertising

US Weekender
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US Weekender | December 10th 2016

The consequences of fake news in the post-election—and post-truth—environment are on the minds of brands and agencies alike. Following a potentially dangerous incident this week at a Washington pizzeria, it’s clear that communications pros need to plan accordingly.

In industry news, Procter & Gamble named Hill+Knowlton Strategies its first global corporate communications AOR, FleishmanHillard revamped its media relations unit with Laura Russo at the helm, and MWWPR appointed Bret Werner as president.

The PRWeek US Awards 2017 shortlist was also revealed. See who made the cut this year!

Post-truth: the new normal
Post-truth tests PR's mantra on authenticity Post-truth tests PR's mantra on authenticity
Why the role of PR and communications is more vital than ever in our "post-truth" environment.
The new game plan: Brands strategize how to take on fake news The new game plan: Brands strategize how to take on fake news
Communicators don't expect the fake news phenomenon to dissipate anytime soon, so they are considering ways to respond to false articles posted with malicious intent.
PRWeek US Awards 2017
PRWeek US Awards 2017 shortlist revealed PRWeek US Awards 2017 shortlist revealed
Here are the 175 finalists for the 2017 PRWeek US Awards. The winners will be revealed at a dinner in New York City on March 16, 2017.
Lessons from HOF 2017 honorees
Lessons from the 2017 PRWeek Hall of Fame honorees Lessons from the 2017 PRWeek Hall of Fame honorees
Hear from each of PRWeek's fourth class of honorees about being honored, the changes they've seen in the industry, and how communications should deal with fake news.
Campaign
What a 175-year-old cruise line and celebrity dogs have in common What a 175-year-old cruise line and celebrity dogs have in common
Ocean liner Queen Mary 2, with help from MGA Media Group, undertook an international campaign to announce the ship's $132 million redesign to the North American market.
Podcast
The PR Week 12.9.16: Campaign's editor on the state of advertising The PR Week 12.9.16: Campaign's editor on the state of advertising
PRWeek's editorial team talks the top PR trends and headlines of the week with former PRWeek reporter and current Campaign US editor-in-chief Douglas Quenqua.
Poll
Poll: Is the presidential election a good reason to cancel your office holiday party? Poll: Is the presidential election a good reason to cancel your office holiday party?
Tell us how your company is dealing.
People moves
Edelman names Carol Potter as new Europe and CIS chief Edelman names Carol Potter as new Europe and CIS chief
Carol Potter, executive vice chairman of Edelman's Asia Pacific, Middle East and Africa region, has been named as Michael Stewart's successor as president and CEO of the agency's Europe and CIS arm.
MWWPR names Bret Werner president MWWPR names Bret Werner president
Werner is taking over president duties from CEO Michael Kempner one year after joining the firm.
MSLGroup Chicago consumer practice co-lead exits to launch startup MSLGroup Chicago consumer practice co-lead exits to launch startup
Catherine Merritt is departing the firm after one year. She is also a veteran of Olson and Ketchum.
FleishmanHillard revamps media relations practice, puts Laura Russo at helm FleishmanHillard revamps media relations practice, puts Laura Russo at helm
Fleishman is refreshing its media relations practice by standardizing best practices, partly by implementing a media certification program.
Mergers and acquisitions
Procter & Gamble names Hill+Knowlton Strategies first global corp comms AOR Procter & Gamble names Hill+Knowlton Strategies first global corp comms AOR
U.S.-based staff will handle the bulk of account work.
W2O Group acquires Sentient Interactive W2O Group acquires Sentient Interactive
The deal is the agency network's third since May.
Ketchum Change to merge with fellow Omnicom DAS agency Daggerwing Group Ketchum Change to merge with fellow Omnicom DAS agency Daggerwing Group
The newly formed entity will be part of Ketchum, but keep the Daggerwing Group name.
Account wins
Procter & Gamble names Hill+Knowlton Strategies first global corp comms AOR Procter & Gamble names Hill+Knowlton Strategies first global corp comms AOR
U.S.-based staff will handle the bulk of account work.
Havas PR selected to lead EMEA PR for cereal business of Kellogg's Havas PR selected to lead EMEA PR for cereal business of Kellogg's
Global foods firm Kellogg's has expanded its relationship with Havas PR, giving the agency a year-long brand PR brief with its cereal business.
Buzzed-about news
Ruder Finn acquires Hong Kong-based Daylight Partnership Ruder Finn acquires Hong Kong-based Daylight Partnership
Daylight founder David Ko to lead Ruder Finn's regional digital arm after acquisition.
Burson-Marsteller ups stake in Kenyan affiliate as part of WPP Africa push Burson-Marsteller ups stake in Kenyan affiliate as part of WPP Africa push
WPP agency Burson-Marsteller has acquired a minority stake in its Kenyan affiliate, Engage Burson-Marsteller.
FischerAppelt grows U.S. footprint with New York office FischerAppelt grows U.S. footprint with New York office
It is the German firm's second major international office and eighth overall.
PRWeek UK
Michael Crick decries 'undemocratic' PRs for shielding 'weak' MPs and candidates from journalists Michael Crick decries 'undemocratic' PRs for shielding 'weak' MPs and candidates from journalists
Broadcast journalist Michael Crick has told PRWeek that he and colleagues have been "astonished" by the way candidates and victors in recent by-elections have been kept away from the media.
Charlton Athletic hires new comms chief and brings in Bevington amid fan unrest Charlton Athletic hires new comms chief and brings in Bevington amid fan unrest
Former FA comms chief Adrian Bevington has been advising the management of Charlton Athletic, as the beleaguered club also takes on a senior account manager from Pitch as head of communications, PRWeek has learned.
PMQs Twitter round-up: customs union, job centres and a "rudderless" Labour party PMQs Twitter round-up: customs union, job centres and a
It was a lacklustre session of PMQs, with Conservative Leader of the the House David Liddington standing in for the Prime Minister while Shadow Foreign Secretary Emily Thornberry led for Labour in place of Jeremy Corbyn.
Long reads
Health Influencer 50 Health Influencer 50
PRWeek and sister title MM&M's list of the top 50 power players in the health sector.
Can Russia reengage the West through public relations? Can Russia reengage the West through public relations?
As allegations rage about U.S. presidential candidate Donald Trump's links with Russia, the Vladimir Putin-led government is set to once again splash the cash with Western PR firms to try and improve its image in the international arena.

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