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Learnings from a tumultous year and a glimpse ahead; Check out the must-see brand films of 2016

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US Weekender
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US Weekender | December 24th 2016

Time is running out to get your entries in for the PRWeek Global Awards, which honor transformative work that reflects the highest standards in building brands, establishing trust, and enabling the growth of international enterprise. The first deadline for submissions is January 5, 2017. For more information, go here.

Another 2017 note for your calendars is the first deadline for the Brand Film Festival New York, which is February 6. More details here.

*Due to the holidays, the next Weekender will be on January 7, 2017. Happy holidays!

With 2016 nearly done, it’s time to glance back at a surreal year—as well as glimpse forward. To close out the year, a new White House press secretary was named and Hatchimals were the holiday season toy craze du jour. And while you’re enjoying a (virtual) Yule log on the holiday fire, take a minute to check out the must-see brand films of the year.

Marketers are expecting big changes in 2017. For one, the Trump administration will most likely shake up business as usual for healthcare communicators. The big marketing services holding companies may also have a new rival: management consultancies.


Looking ahead
Editor's Choice: Learnings from a tumultous year and a glimpse into 2017 Editor's Choice: Learnings from a tumultous year and a glimpse into 2017
Noone will forget 2016 in a hurry, on so many levels. But what lessons should the communications sector take from a turbulent 12 months and how is the political and business landscape going to shake out in 2017?
Watch out holding companies, the management consultancies are coming Watch out holding companies, the management consultancies are coming
Don't look now, but management consultancies such as Accenture and technology giants like IBM are moving onto the turf of WPP, Omnicom, and Publicis. How long before they're major marketing services players in their own right?
Watch: 2016 brand films
13 must-see brand films from 2016 13 must-see brand films from 2016
Check out some of the finest cinematic storytelling on behalf of brands released this year and have your say on which is the best.
Big end of year news
GM wraps agency roster revamp by picking FleishmanHillard as overall brand AOR GM wraps agency roster revamp by picking FleishmanHillard as overall brand AOR
The automaker picked the Omnicom Group agency last week, following an RFP process in which five firms pitched for the business.
7 things to know about incoming White House press secretary Sean Spicer 7 things to know about incoming White House press secretary Sean Spicer
President-elect Donald Trump also named Jason Miller, Hope Hicks, and Dan Scavino to top White House communications roles.
How Hatchimals became this year's toy craze How Hatchimals became this year's toy craze
Every holiday season sees one toy that catches everyone's imagination and becomes a cultural phenomenon - PRWeek talks to the key players behind the marketing of 2016's toy sensation.
Campaign
Mohegan Sun bets on celebs, VR to excite consumers about 20th anniversary Mohegan Sun bets on celebs, VR to excite consumers about 20th anniversary
Campaign efforts garnered more than 847 million media impressions, measured across both social and traditional outlets, and approximately $6 million in comparative advertising value to-date.
Opinion
Healthcare communicators: Prepare for change in a Trump administration Healthcare communicators: Prepare for change in a Trump administration
With the new administration coming in January, healthcare comms professionals need to partner closely with their government relations counterparts and prepare for change.
Poll
Poll: What was the biggest social media craze of 2016? Poll: What was the biggest social media craze of 2016?
Vote for the trend that broke the internet.
People moves
Citizen Relations hires Alex Castro as North America video content lead Citizen Relations hires Alex Castro as North America video content lead
Earlier in his career, Castro was nominated twice for an Emmy and worked on numerous TV franchises such as NBC's Nightly News, the Today show, and The Oprah Winfrey Show.
Edelman hires Rupen Desai as regional executive vice chair Edelman hires Rupen Desai as regional executive vice chair
Desai is joining the agency as Carol Potter moves into a new role.
Mark Walters exits KPMG for global comms director gig at Dentons Mark Walters exits KPMG for global comms director gig at Dentons
Walters previously oversaw comms at professional services company KPMG and launched FTI Consulting's corporate comms practice in Hong Kong.
Buzzed-about news
Delta faces down calls for boycott after removing Muslim-American YouTube star Delta faces down calls for boycott after removing Muslim-American YouTube star
Discrimination or an inconsiderate publicity stunt? Social media users are weighing in after Delta Air Lines removed a controversial YouTube star from a flight.
Continuing medical education providers use Facebook Live to educate doctors Continuing medical education providers use Facebook Live to educate doctors
Physican personality ZDoggMD's Facebook Live course garnered more than 34,000 views and 600 comments during his live session.
Edelman signs PR firm Chain Reactions Nigeria as exclusive affiliate Edelman signs PR firm Chain Reactions Nigeria as exclusive affiliate
Edelman has appointed Nigerian PR firm Chain Reactions Nigeria as its exclusive affiliate in the country, following a year-long strategic partnership.
The Zeke Leap tees up social strategy for The Salvation Army The Zeke Leap tees up social strategy for The Salvation Army
With a touchdown celebration by the Dallas Cowboys' Ezekiel Elliott helping to fill its kettles, the nonprofit is taking advantage of its jump in visibility with an impromptu social media campaign.
Starbucks launches animated web series Starbucks launches animated web series
Starbucks has teamed up with three members of The Simpsons' writing team to create its second online content series, animated shorts "1st and Main."
WPP drawn into US Department of Justice investigation WPP drawn into US Department of Justice investigation
WPP has confirmed that three of its subsidiaries have been subpoenaed by the Department of Justice, as part of the latter's investigation into production practices.
PRWeek and Hispanicize launch CMO Summit PRWeek and Hispanicize launch CMO Summit
Inaugural event in Miami in April 2017 will highlight latest trends in Hispanic marketing and media - NASA VR strategist Evelyn Miralles will keynote.
Millennial staffers at agencies seek work-life balance and strong supervisors Millennial staffers at agencies seek work-life balance and strong supervisors
The reasons millennials, who range in age from 18 to 34 years old, end up working in healthcare advertising agencies are similar to those of the senior leaders who created and built the industry.
PRWeek UK
Which agencies have made it onto the £350m Government Communication Service roster? Which agencies have made it onto the £350m Government Communication Service roster?
The Government Communication Service has announced 27 media, PR, marketing and advertising agencies who will work with public sector bodies on campaigns over the next four years.
Creston to go private on 23 December after shareholders approve sale Creston to go private on 23 December after shareholders approve sale
Marcoms group Creston is set to become a private company next Friday (23 December), after shareholders voted today to sell the business outright to investment firm DBAY Advisors.
New roster means Government will ask rather than instruct agencies, says Alex Aiken New roster means Government will ask rather than instruct agencies, says Alex Aiken
The new Government Communication Service roster is designed to allow agencies to suggest how to solve problems, rather than simply being commissioned to enact already formed plans, according to Government comms chief Alex Aiken.
Watch: Heineken works with poet Solomon O.B to trumpet the good work of pubs Watch: Heineken works with poet Solomon O.B to trumpet the good work of pubs
Heineken has collaborated with renowned poet Solomon O.B to create a series of videos celebrating pubs at the heart of their communities.
Long reads
PRWeek 2016 Best Places to Work U.S. PRWeek 2016 Best Places to Work U.S.
Company culture goes deeper than a well-stocked fridge and a pet-friendly office environment. It is the raison d'être that unites colleagues and fuels business success. PRWeek reveals the 2016 Best Places to Work U.S. honorees.
Health Influencer 50 Health Influencer 50
PRWeek and sister title MM&M's list of the top 50 power players in the health sector.
Pinterest debuts 2017 emerging trends on Today Pinterest debuts 2017 emerging trends on Today
The Pinterest 100 annual list shows the man bun is out, Detroit is usurping Brooklyn as the hip style location, Kyoto is a must-visit, vegans are in and jackfruit is the new meat, navy is the new black, and Tuesdays are all about tacos.
PR has been vindicated PR has been vindicated
The contempt among journalists for PR has taken many forms, from scorn to evasion and outright misrepresentation, but it's now clear comms professionals are vital.
Can Russia reengage the West through public relations?

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