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UK firms' PR budgets up slightly, TUC co-ordinates 'positive' campaign by unions over Trade Union Bill, Met Police calls pitch for consultancy brief

UK Daily
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UK Daily | July 16th 2015
Ten things you need to know today
1. UK firms' PR budgets up slightly amid stronger rise in marketing spend
2. TUC co-ordinates 'positive' campaign by unions over Trade Union Bill
3. Met Police calls pitch for consultancy brief
4. Ex-News of the World journalist Lucy Panton to head comms at wine trade body
5. Jacobs Douwe Egberts appoints Lindsay Wright from Mondelez International as corporate affairs director
6. HETAS appoints Golley Slater as retained PR agency
7. Weber Shandwick hires trio to boost digital team
8. FarmDrop brings in The Academy to accelerate growth
9. Mackie returns to Rain Communications in destination and luxury team
10. Edelman's Paul McEntee launches agency Mc&T
Afternoon reads
Teneo: The ambition is global Teneo: The ambition is global
The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.
Social media prize promotions: Five tips to stay out of trouble Social media prize promotions: Five tips to stay out of trouble
It's ironic that when brands are working harder to win consumer trust, their promotions are often just a click away from becoming PR disasters. Complaints to the ASA rose to more than 30,000 in 2014 and a OnePoll survey revealed that members of the public are sceptical about the fairness of prize promotions and in particular have a lack of trust about the integrity of winner selection.
Showcase 4: If Men Had Periods, WaterAid, May 2015-ongoing Showcase 4: If Men Had Periods, WaterAid, May 2015-ongoing
Five things you may have missed
1. BBC merges head of comms for TV and radio in cost-saving drive
2. Europe-based PRs would consider interim role but not as first choice
3. Trainline hires Bite for corporate and consumer brief
4. IMF criticises 'unsustainable' Greek bailout deal
5. SNP on PR offensive over fox hunting as new MP Mhairi Black stars in maiden speech

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Public Relations and Publication Officer , The Commonwealth War Graves Commission
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