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Communicating about Iran; PRWeek Awards 2016 launch; Week in review

US Weekender
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US Weekender | July 18th 2015
Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights the biggest trends in the communications industry over the past seven days. Enjoy your weekend!

Iran dominated the headlines this week. As the US and its allies reached a deal with the country on Tuesday that they say will prevent it from making a nuclear weapon for at least the next decade, a number of international bodies worked to sell the deal to the public.

President Barack Obama held an hour-long press conference on the topic on Wednesday, where he emphasized that the deal is not intended to be a cure-all for the West’s list of issues with Iran, just to keep it from obtaining nuclear weapons. He also made headlines with strong words on accusations of rape against Bill Cosby.

Of course, the president’s work is cut out for him selling the deal to Congress, which can voice its approval or disapproval of the accord after reviewing it. Most of the 15 Republicans running for his job immediately made their feelings on the agreement well know.

Communicating about Iran

Power hour: Obama speaks at length at Iran deal presser Power hour: Obama speaks at length at Iran deal presser
POTUS spent more than 60 minutes talking and answering questions at Wednesday's press conference.
Comms timeline: How the world learned about the Iran deal Comms timeline: How the world learned about the Iran deal
President Obama was set to hold a press conference at 1 pm on Wednesday, the latest in the White House's communications push to explain the Iran deal.
What the 2016 candidates are saying about the Iran deal What the 2016 candidates are saying about the Iran deal
Responses to the deal between Iran and a handful of world powers broke down by party lines on Tuesday morning.
What Obama said on Iran: 'This deal is not built on trust; it is built on verification' What Obama said on Iran: 'This deal is not built on trust; it is built on verification'
The president echoed Ronald Reagan when addressing the public this morning about the deal several Western countries struck with Iran.
The PR Week 7.16.2015: Landmark deal on Iran's nuclear program The PR Week 7.16.2015: Landmark deal on Iran's nuclear program
Iran nuclear deal framework; National Peanut Board 'Goes All In' with Golin; PRWeek Awards launch, and P&G sell off more brands
Your call: Which GOP contender won the week in the media? Your call: Which GOP contender won the week in the media?
Scott Walker? Donald Trump? Jeb Bush? Ted Cruz?
China revels in its role at negotiating table over Iran nuclear deal China revels in its role at negotiating table over Iran nuclear deal
"Historic day" on the world stage followed by better-than-predicted GDP figures, providing "positioning" boost for president Xi Jinping
PRWeek Awards 2016 launch
PRWeek Awards 2016 open for entries PRWeek Awards 2016 open for entries
Waste Management's Barry Caldwell is serving as this year's chair of judges.
9 ways to win a PRWeek Award 9 ways to win a PRWeek Award
The 2016 PRWeek Awards opened for entries this week - PR pros have until October 2 to prepare and submit their best work.
Points of View
6 reasons why there's still life in brand blogs 6 reasons why there's still life in brand blogs
The GOP blueprint for taking down Trump comes from Obama The GOP blueprint for taking down Trump comes from Obama
Buzzed-About News
FIFA hires Teneo for 'operational and reputational' work FIFA hires Teneo for 'operational and reputational' work
FIFA has taken on US-based consulting firm Teneo Holdings as the world football governing body looks to deal with its ongoing crisis.
Amazon to disgruntled customers: Prime Day will be even better next year Amazon to disgruntled customers: Prime Day will be even better next year
Some Amazon users were unhappy with the products being offered during the company's first Prime Day sales event.
Heineken brings on PepsiCo's Jessica Robinson Heineken brings on PepsiCo's Jessica Robinson
She is replacing Charles van Es, who joined coconut water brand Vita Coco last month.
P&G: Business as usual for staffers, agencies until Coty deal closes P&G: Business as usual for staffers, agencies until Coty deal closes
Coty will have say over what happens to any P&G staffers or agencies that transition to the company next year.
APCO: Lisa Osborne Ross hire highlights commitment to diversity APCO: Lisa Osborne Ross hire highlights commitment to diversity
Ross has worked at Ogilvy PR since 2001, and before that held key communications roles in the Clinton administration.
Golin ups Langeland to New York MD, wins Kayak PR, social biz Golin ups Langeland to New York MD, wins Kayak PR, social biz
The firm brought on Dawn Langeland as deputy MD three months ago.
How 11 brands showed they were over the moon about the #PlutoFlyBy How 11 brands showed they were over the moon about the #PlutoFlyBy
The historic NASA mission was the top trend on Twitter on Tuesday morning.
The PR Week Podcast
The PR Week 7.16.2015: Landmark deal on Iran's nuclear program The PR Week 7.16.2015: Landmark deal on Iran's nuclear program
Iran nuclear deal framework; National Peanut Board 'Goes All In' with Golin; PRWeek Awards launch, and P&G sell off more brands
Power List 2015: The Power 50
Power List 2015: The Power 50 Power List 2015: The Power 50
In an era of transparency, real-time content, and myriad opportunities and challenges, these 50 game changers are redefining the role of comms and marketing and elevating their brands and agencies to the highest levels on a global scale. PRWeek enlisted peers, colleagues, friends, and mentors to explain what makes these people so powerful.
Global Power Book
PRWeek outlines biggest players in world PR with launch of Global Power Book PRWeek outlines biggest players in world PR with launch of Global Power Book
Global Power Book: President Obama is PR chiefs' most respected politician Global Power Book: President Obama is PR chiefs' most respected politician
Global Power Book: Malcolm Tucker and CJ Cregg named as top fictional PRs Global Power Book: Malcolm Tucker and CJ Cregg named as top fictional PRs
Global Power Book: Apple most admired brand among PR leaders Global Power Book: Apple most admired brand among PR leaders
Global Power Book: Senior PR figures reveal how their jobs have changed Global Power Book: Senior PR figures reveal how their jobs have changed
Global Power Book: PR chiefs reveal literary ambitions Global Power Book: PR chiefs reveal literary ambitions
Global Power Book: PR chiefs seek Twitter for breaking news, but traditional media 'more influential' Global Power Book: PR chiefs seek Twitter for breaking news, but traditional media 'more influential'
Global Power Book: Talent is sector's biggest challenge Global Power Book: Talent is sector's biggest challenge
   

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