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Spun on Sunday: The week's must-read content from PRWeek

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UK Weekly | July 19th 2015
Insight you may have missed
Teneo: The ambition is global Teneo: The ambition is global
The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.
Mentoring Project: Coached by the best Mentoring Project: Coached by the best
PRWeek and Women in PR have joined forces to relaunch the Mentoring Project, which is designed to encourage more female leaders in comms.
Top of the month: Alton Towers delivers sensitive response to roller-coaster crash Top of the month: Alton Towers delivers sensitive response to roller-coaster crash
Alton Towers was praised for the way it handled its crisis comms after a devastating accident took place on its Smiler roller-coaster on 2 June.
Flop of the month: PRCA blasts official advice to charities over Lobbying Act Flop of the month: PRCA blasts official advice to charities over Lobbying Act
The Charity Commission and the Electoral Commission are both under fire from the PRCA for giving charities conflicting advice on how to navigate the finer points of the Lobbying Act.
Agony Uncle: Trevor Morris on pseudo football fans, being a good boss and the value of apprentices Agony Uncle: Trevor Morris on pseudo football fans, being a good boss and the value of apprentices
The co-author of PR Today and Richmond University's professor of PR gives it to you straight.
Views from our contributors
Social media prize promotions: Five tips to stay out of trouble Social media prize promotions: Five tips to stay out of trouble
It's ironic that when brands are working harder to win consumer trust, their promotions are often just a click away from becoming PR disasters. Complaints to the ASA rose to more than 30,000 in 2014 and recent surveys suggest members of the public are sceptical about the fairness of prize promotions.
Freddie Starr: when reputation management in the courts goes wrong Freddie Starr: when reputation management in the courts goes wrong
Last Friday it was announced that Freddie Starr had lost his defamation claim against Karin Ward, a woman who claimed (on the BBC and ITV) he had groped her when she was 15.
Tessa Jowell's appointment shows the value of placing social purpose centre stage Tessa Jowell's appointment shows the value of placing social purpose centre stage
I am not surprised at Tessa Jowell's appointment as Chime Specialist Group chair - social purpose has been one of the PR industry's worst kept secrets over the past few years, with the discovery that values are an incredibly important part of reputation and building relationships with consumers and stakeholders.
Brands are failing women's sport Brands are failing women's sport
The success of the England team at the recent FIFA Women's World Cup has only further increased my ire because it highlights the great brand hypocrisy of our time: why aren't brands investing in women's sport?
My biggest gaffe: Never underestimate the power of free My biggest gaffe: Never underestimate the power of free
Loudmouth PR account director Clare Johnson failed to appreciate the public's enthusiasm for free stuff.
The Rise of the Vlog Star: how digital super influencers have changed the PR landscape The Rise of the Vlog Star: how digital super influencers have changed the PR landscape
With the latest Strictly Come Dancing 'celebrity' line-up rumoured to contain vlogger Louise Pentland, better known as Sprinkle of Glitter, we beg ourselves the question of what the role of the vlogger is.

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